Dan Friedman
Voice Over Coach & Demo Producer
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voice over

My Second First Faffcon

September 27, 2011 by Dan Friedman

On Saturday night while most Faffers were out to dinner, Amy Snively, Pam Tierney and I sat in the mezzanine of the Crowne Plaza Hotel Harrisburg and talked. Among many other discussions, we talked about our favorite parts of the event and past events. I mentioned at one point that I thought everyone’s first Faffcon would be their favorite.
Let’s face it, if you’ve been to Faffcon, you already know you will be coming to a second and probably more after that. The only Faffcon I’ve missed (and therefore hope I will ever miss) is the very first in Portland, OR. It is the one Faffcon that set the stage for all others and I’m sure it will never be duplicated. However, just 24 hours after my conversation with Pam and Amy, I had an amazing experience that I will never forget.

Pam actually had offered to “hire” me to help her with her studio. We were going to go through her entire signal chain from “soup to nuts” (Pam… FOCUS!) ;-). But, as far as I was concerned, this was a great opportunity to continue faffing, so we invited others to join us in the mezzanine. About 20 of us spent over three and a half hours talking studio stuff. It was an incredible thrill for me to share my knowledge, and also learn from everyone who participated, in a truly unexpected Faffcon session. I was told later that this impromptu session captured the essence of the very first Faffcon exactly. How cool is that!

Like any “first,” everyone’s first Faffcon will probably always be their most memorable. However, and this is the true beauty of Faffcon, each session and event is filled with “firsts”, opening up the possibility to new opportunity, new connections and handfuls of “golden nuggets” each and every time. It is truly an inspirational event. I hope that everyone in voiceover gets the opportunity to experience these “firsts” for themselves.

And now some very special shout outs:

David Goldberg – I really appreciated the opportunity to work with you and to get to know you better this time around. I know we can make things happen and I’m excited about the possibilities.

Colleen Colin – Voicebank and Voice Registry provide such a vital service to our community, I’m thrilled to be a new member. Thank you for all you contribute to Faffcon and our industry.

Pam Tierney – Your adventurous spirit and sense of humor is infectious. Thank you for all that you do for Faffcon and for your friendship.

Paul Strikwerda – Your session on blogging was fantastic. I was inspired to write an entire blog based on just one thing you said (this will be forthcoming). I know that my blog will benefit greatly from your advice.

Peter O’Connell – Your improv sessions provided me with some of the best laughs I’ve had in years. They also got me out of my comfort zone and offered an experience that I will never forget.

Melissa Exelberth – Where would I be without you Melissa? Probably under a table at the Firehouse. Thank you for being such a good friend and pouring me into the rickshaw on Friday night and getting me where I needed to be. I’m not ashamed to admit how much fun that night was!

Corey Snow – It was a pleasure to meet you. I know we will be talking more and working on some things in the future.

Philip Banks – Thank you for just being there. It is incredible that you traveled half a world away to share your knowledge and experience with us. While that alone would have been enough, your support for my efforts and words of encouragement were greatly appreciated. Thank you!

Cris Dukehart – I think you may have been instrumental in opening a new door for me. Thank you for that. I really look forward to getting to spend more time with you in the future.

Liz de Nesnera – I am so thankful for your friendship, support, kind words and everything else… and yes… your demo deliveries ROCK!

Cindy Neill – It was a pleasure to meet you face to face. You are always a blast to work with and I’m happy to help you (directly or indirectly) any time you need it.

Tom Dheere, Trish Basanyi and Lauren McCullough – I loved hanging out with all of you on Friday and at various times throughout the weekend. You are all ROCK STARS!

Special thanks to my ProComm family:

Amy Snively
Amy Taylor
Cindy Neill
Mike Harrison
Rowell Gorman
Zak Miller
Bob Souer
Philip Banks
Melissa Exelberth

I love you all!

Bob Souer – Your generosity, expertise, and knowledge is simply unmatched. Thank you so much for all of your kind words, support, information and help with my personal journey as well as everything you do to help make this event happen.

and… our QUEEN BEE…

Amy Snively – Words really cannot express the level of appreciation we all have for what you do and for how you have enriched all of our lives by bringing us Faffcon. Thank you for allowing me to be a part of the Faffcon crew. It is an honor and a pleasure. You literally work to the point of exhaustion and WE LOVE YOU and THANK YOU for everything!!

I would also like to thank everyone who has ever purchased a copy of:

SOUND ADVICE – Voiceover From An Audio Engineer’s Perspective

Thank you so much for your support and kind words. Let me know if I can ever be of help.

Filed Under: Sound4VO News Tagged With: Amy Snively, Amy Taylor, Bob Souer, Cindy Neill, Corey Snow, Cris Dukehart, Dan Friedman, David Goldberg, Faffcon, Lauren McCullough, Liz de Nesnera, Melissa Exelberth, Mike Harrison, Pam Tierney, Paul Strikwerda, Peter O'Connell, Philip Banks, ProComm Voices, Rowell Gorman, sound advice, Sound Advice Voiceover From an Audio Engineer's Perspective, sound4vo, Tom Dheere, Trish Basanyi, VO, voice over, Voicebank, voiceover, Zak Miller

10 Tips To Get the Most From Your Voiceover Session

July 1, 2011 by Dan Friedman

home studio, voiceover sessionYour advertising dollars and your time are important to you. Do you know how to get the most from your voiceover session? Here are my 10 Tips For Getting the Most From Your Voiceover Session.

1- Choose Wisely – Who you choose to deliver your message is the first and possibly most critical decision you’ll make. The voice should personify the attitude and style of your company, product or character and should relate to your target demographic. Keep in mind that the talent should be able to communicate your message quickly and efficiently. Choose a voice talent who can deliver your copy with few mistakes or pickups. Just because audio editing is easier and faster than ever, doesn’t mean extensive editing should be required to get the result you want.

2- Check Your Script – Before your session, read your script out loud and use a stopwatch to time it. This process will help ensure that you’ve fixed any mistakes, grammatical errors and any other stumbling blocks that the voice over talent may encounter. Using a stopwatch while reading aloud will prepare you for the possibility that you may need to cut or add copy to fit your message within the time limits required for radio and TV commercials.

3- Formatting – The way your script is formatted plays a big role in the ease in which it can be read. Double spacing allows room to make copy edits when necessary. Use of punctuation is a must. Also be aware that WRITING IN ALL CAPS IS MORE DIFFICULT TO READ. Only use ALL CAPS, bold type, italics or underlines to indicate emphasis.

4- Numbers – Using actual numbers (1,2,3) rather than writing numbers (one, two, three) is helpful. However, in the case of a monetary value that is complicated to say or that can be said multiple ways, writing the number the way you would like it said is best.

5- Communicate – Communication is what this is all about… right? Let your voice talent know right from the beginning what your ideas are for your script and the approach you had in mind. Most of the time, the copy itself will indicate what approach the voice talent will need to take. Other times several approaches could be considered viable options. This brings us to…

6- Be Flexible – While you were getting ready for the session to begin, the voice talent was also preparing. Professional voice over talent will look over the script, read it to themselves, then read it aloud and anticipate what delivery will be best based on the script, the client, and any written direction that may have been provided. Oftentimes, the talent’s approach will be very close to what you were thinking. However, the talent may also deliver something slightly different or even completely unexpected. These differences could lead to results that are better then what you had imagined. Be open to what the talent brings to the table. Its one of the reasons you chose him or her.

7- Ask For Help – The audio engineers, producers and the voice talent are all there to help you get the most out of your voiceover session. Everyone involved wants the production to be a success. If while in a recording session, you are not quite sure about direction, script construction, copy edits, or have questions or concerns about the audio itself, then allow the talents and experience of these professionals to help you achieve your goals.

8- Be Specific – Vague terminology is confusing and not very helpful since it often requires further explanation anyway. “Make it blue” is not a clear direction and can be interpreted in several ways. “Bigger smile” and “descend on that word” are examples of very precise directions that the voice over talent can easily understand.

9- Keep it Positive – Everyone appreciates positive feedback. If the talent is communicating your message effectively, let them know it.

10- Make It Fun – The best and most memorable recording sessions are the fun sessions. They usually involve fun, creative scripts and people who love listening to their productions come to life. Even if the script is informational and straightforward, there is no reason the session can’t be fun while the work gets done. Sometimes, it can be so much fun… it seems strange to call it work. How’s that for getting the most out of a session?

Filed Under: Voiceover Tips & Advice Tagged With: 4VO, audio engineers, Dan Friedman, Sound Advice Voiceover From an Audio Engineer's Perspective, sound4vo, VO, voice over, voiceover book, voiceover session, voiceover talent

Why? Ask and Answer This Simple Question

April 20, 2011 by Dan Friedman

studio microphonesWhy am I writing this blog post? Because I want to remind you to take the time to stop and consciously ask yourself, “why?”.  “Why?” is a question that we often forget to ask ourselves as we go about our day or do our jobs. Typically, we either know the answer (or think we do) based on past experience or we simply do what we always do out of habit. We also have a tendency to do things because someone told us to, but without asking ourselves why doing what they said is the right thing to do. Taking the time to ask and answer this simple question can be very enlightening. It can also help you make better decisions about gear, deliveries, production and maybe even your life… but today, we’ll just focus on your career.

If your shopping for new gear ask yourself:

Why do I need new gear?

Why am I considering this microphone?
Why do I like this mic preamp?

If you’re in the booth reading a script ask yourself:

Why am I using this emphasis or these inflections?
Why is this the direction that has been given?
Why is this the right delivery?

If you are doing editing and production ask yourself:

Why am I using several compressors, 2 EQs and a limiter on this channel?
Why does this take sound better than that other one?
Why will this music bed work better than another one?

If you are directing, writing or preparing for a voiceover session ask yourself:

Why is this the right voice for my production?
Why don’t I try reading this out loud and use a stopwatch to see if it fits in time?
Why is this talent taking 42 takes to read my :05 tag?

Sometimes the answer is obvious and you can answer the question of “why?” easily. Sometimes it leads to more questions. Either way, taking the time to consciously ask often produces more definitive answers and ultimately greater awareness. While we rarely stop and take the time to ask ourselves this most basic question, doing so can often change the way we look at what we do and how we do it. It keeps us thinking, growing and improving. Why would anyone question that?

Filed Under: Voiceover Tips & Advice Tagged With: audio engineers, Dan Friedman, microphone, Recording, sound advice, VO, voice, voice over, voiceover

Room Acoustics Series… Thanks Recording Magazine

April 19, 2011 by Dan Friedman

Recording Magazine sends out a newsletter to its subscribers every few weeks. The newsletter is (coincidentally) titled “Sound Advice” and this month it features the first in a series about room acoustics. As you will read, room acoustics is one of the biggest concerns for Recording Magazine readers. I know that this is also a big issue for those of you in the voiceover world. So, I asked permission to reprint this newsletter (and will ask to reprint the others in the series as well) so that those of you with home studios can also benefit from the information. I want to personally thank Brent Heintz, VP/Associate Publisher for granting permission, allowing me to share this great information with you.

Please visit Recording Magazine‘s website and their Facebook Page.

Skip ahead to Part 2, Par1 3, Part 4, Part 5, Part 6, Part 7, Part 8.

Here is the newsletter:

Welcome to Sound Advice on Acoustics! In a recent survey of our readership, the number one answer to the question, “What do you feel most limits the quality of your home recordings?” was “Room acoustics.” There’s a lot to learn about the subject of acoustics, and the more you know, the more tricks you can master to get your room sounding its best.

New York-based producer/engineer Joe Albano brings us the first installment of a multipart primer on acoustics to get this newsletter started, and over the coming months we’ll bring you all kinds of useful information on acoustics! Here we go…

***

We’ll start our look at acoustics by briefly reviewing the basics of how sound works.

Sound is created by vibrating objects like guitar strings, drum heads, vocal cords, or loudspeakers; it travels through the air in waves. The waves are alternating areas of higher and lower air pressure; everything we do to control the sound of a room boils down to managing what happens to those waves as they move around the room.

When we talk about a sound wave or audio signal, it has some properties that we’ll need to understand.

1. There’s its amplitude (what we perceive as “loudness”). This is measured indecibels or dB. The decibel is a relative measure of loudness, and needs a reference point to have an absolute value (we talk about 0 dB Full Scale in digital audio all the time, for example). In acoustics, we’re usually talking about dB SPL or Sound Pressure Level, from the threshold of human hearing at 0 dB SPL all the way up to very loud sounds above 100 dB SPL.

2. There’s its frequency, or how many times per second the wave compresses air; it’s measured in wave cycles per second, or Hertz (Hz). We say that the A above middle C has a frequency of 440 Hz.

3. There’s its waveshape. All sound waves are made up of a combination of basic simple waves called sine waves. There’s the lowest frequency wave, thefundamental, and then a mix of higher-frequency information blended into it calledovertones. Every sound has a different blend of overtones over time; that’s what makes a flute playing a C sound different than a horn or guitar playing the same note.

Some overtones are multiples of the fundamental—if the fundamental is at 55 Hz, there may be overtones at 110, 220, 440, etc.. These overtones are called harmonics. Other overtones are inharmonic, without this clear relationship to the fundamental. We hear them as clangorous or noisy, like the attack of a ringing bell or the chiff of breath on a flute.

4. There’s its wavelength… how long a distance you can measure between the start of one wave and the start of the next. This is a really important property, because how a sound wave “fits” into a room has a direct bearing on how loud or controllable it is!

We can calculate the wavelength of any wave if we know its frequency and its speed; this applies to light waves, sound waves, any kind of wave. The formula is simple:

Speed = Frequency times Wavelength, so Wavelength is Speed divided by Frequency.

Now, we know the speed of sound in air at sea level; it’s 1130 feet per second (fps). So a sound wave’s wavelength in feet equals 1130 fps divided by the frequency in Hz.

Here’s a couple of examples: A low E on a guitar has a fundamental frequency of 82 Hz; its wavelength is 1130 / 82 = 13.8 feet. That’s a pretty long wave. Compare that with the highest C on a piano. Its fundamental frequency is 4000 Hz, so its wavelength is 1130 / 4000 = 0.28 feet, or a bit over 3 inches: a much shorter wave.

So, as you can imagine, when we play back music on loudspeakers or have a set of instruments playing in a room, there are all kinds of waves bouncing around at all kinds of wavelengths. When two of them happen to line up so that a high pressure area of one is at the same place as another high pressure area, the overall pressure will be still higher, i.e., the wave will be louder. And when two of them line up so that a high pressure area of one is at the same place as a low pressure area of another, they’ll partly cancel out and the wave will be softer.

In other words: in any given room where there’s sound, certain frequencies will be louder than you think they’d normally be, and certain frequencies will be softer. The room won’t be accurate in representing the actual sound being played, and if you track and mix in such a room then play your music back elsewhere, it won’t sound the way you think it should. Presto: you now know why acoustics and sound control in rooms is so important!

Next time, we’ll start to look at how these properties of sound combine to create real-world acoustic problems. See you then!

Filed Under: Audio Production Tagged With: audio engineers, Dan Friedman, Recording, sound advice, studio, VO, voice over, voiceover

Change Is Good

April 13, 2011 by Dan Friedman

Dan Friedman, microphoneSince returning from Italy a couple of weeks ago, I’ve been dealing with a trademark issue regarding the name of my website. While I won’t express my thoughts about the need for this change or even get into the specifics, I will say that it is great to know that my book SOUND ADVICE – Voiceover From An Audio Engineer’s Perspective, my blog and my presence in the VO world are getting noticed. I greatly appreciate the kind and supportive messages I’ve received in response to the book and also my blog articles, both on my site and on the ProComm Voices website.

I want to take this opportunity to thank attorney and voice actor Rob Sciglimpaglia for his help with the trademark issue. A couple of days before I left town, Rob “friended” me on Facebook. I didn’t know Rob, but I knew of him. I had read some of his postings on various voiceover related forums and websites. As fate will have it… Rob’s timing could not have been better. When I returned from my trip, waiting for me, was a letter informing me of the trademark issue. I immediately contacted Rob. He was very helpful, friendly and responsive throughout the whole process. It is nice to know that there is an attorney who not only understands the legal issues related to our business, but also actively participates in it as a voice talent.

Change is a certainty in life. Although we don’t always get to choose when a change happens or becomes necessary, it still often leads to bigger and better things. With this in mind, I’m announcing that SoundAdviceVO.com is changing its name to Sound4VO.com and my Facebook page, SoundAdvice – Voiceover, will also change to Sound4VO. Please make a note of these changes.

My mission (which remains the same) is to help voice talent everywhere sound their best and to effectively communicate the messages of my clients for whom I provide my voice. I look forward to helping voice actors with their equipment, studios, demos, and deliveries and also to sharing the knowledge I’ve gained from years of experience on both sides of the microphone with our industry. I love my job!

Filed Under: Sound4VO News Tagged With: audio engineers, Dan Friedman, Rob Sciglimpaglia, sound advice, sound4vo, VO, voice, voice over, voiceover

TONIGHT is the drawing

April 4, 2011 by Dan Friedman

Dan Friedman at the microphoneHi everyone!

I’ve been away for a couple of weeks (one of those in Italy), but I’ve returned and am looking forward to getting back to blogging and helping VO talent sound their best.

Tonight I’ll be drawing the name of the winner of a copy of SOUND ADVICE – Voiceover From an Audio Engineer’s Perspective. Today is your last chance to post a photo of your home studio setup to Facebook and tag me in the photo. Thanks to everyone who entered. There are some great looking studios out there!

I’d also like to mention that there will likely be some changes coming to both my website and facebook page for the book. I’ll keep you posted.

Have a great day!

Dan

Filed Under: Sound4VO News Tagged With: Dan Friedman, microphone, studio, VO, voice, voice demo, voice over, voiceover

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