About Dan Friedman

Dan Friedman is a nationally recognized voiceover coach, audio engineer, and voice actor based in Asheville, North Carolina. With more than 25 years of experience in the voiceover industry and over 30 years as a professional audio engineer, Dan has produced, directed, and voiced thousands of commercial and corporate productions.

As the founder of Sound4VO, Dan provides voiceover coaching, training, and resources for both aspiring and professional voice actors. His approach blends creative performance, technical expertise, and studio professionalism—helping voice artists deliver exceptional results on the mic and behind it.

Dan was named one of the Top 10 “Most Influential Voiceover Writers” by Voice123 in 2011. His groundbreaking book, SOUND ADVICE – Voiceover From An Audio Engineer’s Perspective (2010), was the first in the voiceover field to merge audio engineering, home studio techniques, and voiceover performance into one resource. It was named a “Must Read” for voice actors by Backstage Magazine in 2022.

In 2023, Dan published ZEN and the ART of VOICEOVER, a personal exploration of voice acting performance, mindset, and authenticity. His accompanying ZEN and the ART of VOICEOVER card deck—another industry first—helps voice actors master script analysis, emotional connection, and delivery techniques.

Through one-on-one coaching and group workshops, Dan trains talent in all areas of voiceover performance, including script interpretation, vocal technique, and home studio mastery. His ability to quickly hear, diagnose, and correct performance and technical issues has made him one of the most trusted coaches in the industry.

Dan is also a certified Master Coach in the VQ Vocal Intelligence™ method, integrating vocal health, stamina, and recovery into his coaching to help professionals sustain long-term careers in voiceover and media performance.

In addition to his coaching, Dan continues working as a professional voice talent and audio producer. His voice has been featured on hundreds of campaigns for radio, television, and corporate narration. National credits include Heinz, Moe’s Southwest Grill, Crowne Plaza Hotels, Hulu Plus, Stride Gum, and many others. His client list also features CW Network, Hardee’s, BMW, NAPA, PGA Tours, and Village Inn.

Since 2011, Dan has been an invited speaker and presenter at numerous voiceover conferences, acting schools, and universities, sharing his deep knowledge of audio production, studio performance, and industry best practices.