Dan Friedman
Voice Over Coach & Demo Producer
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Sound Advice Voiceover From an Audio Engineer's Perspective

Voiceover – New Year, New Focus

January 1, 2014 by Dan Friedman

Happy 2014!

I have to say that, for me, 2013 was an incredible year. A year of dramatic ups and downs. A year that introduced new, and some completely unexpected, opportunities. As I look ahead to 2014, I know that change is in the air. Much of the groundwork for that change was laid this past year. The beginning of the new year is a time when most of us set goals and make resolutions. So, one of my goals for the new year is to focus on performance. Not just mine, but yours as well.

If you are working as, or wanting to become, a voice talent… this year could be a great year of change for you too.

Here is some good news, the technical side of voice work is getting easier. Manufacturers are introducing products that help take the recording environment out of the equation. From microphones that attempt to eliminate or adjust for room acoustics to better portable booths and other acoustic control devices, this area of recording technology continues to develop and improve.

ISDN… I think we all can see where and how that is going. Thankfully, voiceover talent finally have some alternatives entering the market that are both cost effective and easy to use. Best of all, they don’t require additional hardware to use them. (currently SoundStreak and ipDTL).

Accessibility and acoustics matter greatly and it is clear that our industry is helping to drive the demand for cheaper, easier, more effective and more reliable solutions in these areas. As they improve, the playing field will be leveled even further and vocal quality and performance will become even more singular differentiating factors among voice actors. All of that being said… you should still buy my book Sound Advice – Voiceover From An Audio Engineer’s Perspective. 😉

I encourage everyone with the passion and drive required towork in the voiceover industry to focus on your performance and deliveries first. If you are new to the industry, focus on getting proper training. If you’re already a working pro, invite a second set of ears to offer direction on your auditions. It certainly can not hurt.

As for my personal focus and goals for this year, I am expanding my teaching focus to include performance. I have been invited to teach voiceover at the Screen Artists Co-op in Asheville, NC. So, if you have an interest in voiceover and live in Asheville, Greenville or the surrounding areas, I hope you will come check out the Co-op. I have been focusing on performance by taking acting classes there since June (I begin my third block later this month) and can tell you it has been one of the best experiences of my adult life. Of course I will never abandon my love of production, mixing and recording technology or my willingness to share the knowledge I have gained in these areas with voice actors. If you think I am the right person to help you or a friend in any of these areas of the voiceover industry, please let me know.

I wish you all the best for the new year. I hope everyone has a happy, healthy and phenomenally successful 2014!

Filed Under: Sound4VO News, Sound4VO Posts, Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, Screen Artists Co-op, Sound Advice Voiceover From an Audio Engineer's Perspective, VO, VO coaching, voiceover

Choosing a Voiceover Microphone

May 1, 2013 by Dan Friedman

By Dan Friedman Choosing a Voiceover Microphone.

As a voiceover artist, it is critical that you choose the right microphone for your voice, your room and your budget. When it comes to determining which microphone is right for you, there is only one good way to go about making this very important decision.

Before buying anything, YOU MUST LISTEN AND COMPARE FOR YOURSELF.

Typically, when voice talent begin their career or begin to invest in a home studio they choose a microphone based on one or more of the following: advice from friends or associates, familiarity with something they’ve used previously (perhaps an Electro-Voice RE20 from a radio station), what the sales person at the music store sells to them, or what they can afford. Although all of these factors should be taken into consideration, they serve as merely a starting point.

The advice of others is helpful, but how good something sounds to one person (or on one person’s voice) may not be as good for someone else. The best way to use the advice of others is to list all of the microphones they mention as possible options. For those who have had experience in broadcast, it is important to note that although those RE20’s and Shure SM7’s are great in radio stations for their sound and their durability, they are not necessarily the best choice for voice overs.

Of course the advice of a salesperson should always be “taken with a grain of salt”. They may be very knowledgeable, but they may also be getting incentives to sell you something that just isn’t right for your needs or your voice. Lastly, it is understandable that everyone wants to save money, but consider two things:

  1. Since this is your career, you want to sound your absolute best, and sounding your best should help you pay for your investment.
  2. If you do the research, you can still find the best microphone for you and your current situation.

The best advice will most likely come from the engineers you work most closely with. Engineers in the voice over industry often have the benefit of hearing many different microphones on many different voices. Not only do they know what they like, but they may also know your voice and the sound of your room well enough to know which microphones will work best for you.  Also, if you are working with them closely already it may mean that you are already earning money with them and that is the best reason to seek their advice and make a decision that will help keep them happy with your sound. But even with all of that being said…

Nothing can replace the experience of actually testing several microphones and listening to the myriad of choices and sounds that different microphones offer. It is truly an ear opening experience.

It should be noted that there are several microphones that are considered voice over industry standards and the only reasons to not choose one of them are: 1) if you absolutely can not afford them or 2) if they do not sound as good on your voice as something else. For voiceovers or voice acting, the Neumann U87, TLM 103 and Sennheiser 416 are industry standards because of their well known characteristics and sound quality. Therefore, engineers and producers generally prefer to work with these microphones.

If you either can not afford one of these microphones or they are just not working well for you, here is a plan that should help you find the best microphone for you and your situation. As a general rule, a large diaphragm condenser microphone will likely be the most appropriate choice as a voice over microphone. There is an enormous selection of LDC microphones available and they range in price from below $100 to up into the thousands of dollars.

Begin by making a list of microphones, and noting which ones fit your budget. Include at least one industry standard microphone (you will use this to compare others against). Start your list with all of the microphones that have been suggested to you. Read through descriptions of other microphones in music store catalogs, websites, industry blogs and forums. If you are serious about your career, you will not limit yourself to just the cheap ones. Remember, the idea is to find the best microphone for you and although you may not be able to afford “the best one” now, you will at least know what that is and may be able to get it later. Make no mistake, among inexpensive microphones there are some great values available and one may even be perfect for you.

If you are reading the specifications for microphones (and you should be) look for words and phrases such as: high signal to noise ratio or low noise, capable of withstanding high sound pressure levels or SPL, wide dynamic range, sonic clarity and transparent signal.

Note whether a particular model is generally used for vocals or instruments. Also pay attention to what accessories may be included in the price.

I strongly suggest using a shockmount. A shockmount is a “basket” that holds a microphone. It is designed to help eliminate vibrations that can reach the microphone through the microphone stand. Some microphones include a shockmount, for others it must be purchased separately.

After you’ve done your research, have made a list of microphones that interest you and that fit your budget, it is time to visit a music store with a pro audio department. Even if the nearest one is far away, it would be worth making the trip. This is your sound and your career we are talking about!

Bring along at least 3 scripts. Bring a high energy script that requires you to push your voice a bit, bring a script that matches the style you perform the most and bring a script that requires a close and intimate read. You may also consider including a script that contains several hard consonants such as “t” or “p”. When you get to the store let a salesperson know that you would like to test and compare some microphones. You will need to be setup with a mixer, a microphone cable and some headphones. Of course if you already have headphones that you are familiar with you should bring your own. If you can find a quiet area within the store, it would be best if you can use that space for your tests.

Ask for one of the industry standard microphones – you will want to keep this around to refer back to as you try others. Using the same exact audio chain and settings begin testing your reads through each of the microphones on your list (remember to turn the phantom power off and back on as needed when switching microphones). For this test you will want to have your headphones reasonably loud, but not so loud that they damage your ears. The idea is to listen closely to the nuances in the microphone. Do not worry about your read.

Use your ears and ask yourself the following questions as you listen. Listen to the high end. Is it crisp and clean or is it smeared?  A “smeared” high end has the sound of being distorted, where “s” seems harsh, brittle and possibly almost painful.  It sounds as though there is just too much of it and the sound doesn’t end cleanly. Is there not enough in the high end? Does your “s” seem to disappear or sound dull? Listen to the midrange. Is your voice coming through clearly as you know it, or does it sound affected? Does it sound a bit like it is coming through a telephone or a megaphone? Is the midrange seemingly harsh or is it seemingly dull or distant. Ideally, it should sound…the way you really sound. Listen to the low end. Particularly if you are a deep baritone, pay attention to how the deepest part of your voice is translating. The low end can be distorted in much the same way “s” can be distorted in the highs, except the lows will sound too thick or “muddy”.

How are the “t” and “p” consonants coming out? Is the microphone popping easily on these consonants? How does the microphone react when you change your proximity to it? Listen closely for all of the details and ask yourself each of those questions. Compare your favorites to each other and to the standards (remember that it is perfectly fine if one of the standards is your favorite). Ask a friend or someone in the store for their thoughts on the sound. Choose the one that sounds best. If you can’t decide which one sounds best, go with the one that sounds the most similar to one of the industry standards.

Once you make your choice, bring it home and try it out in your own studio. Be sure that it still sounds as good to you at home as it did in the store. Remember that your microphone captures the sound of your environment as well as your voice and it may become evident that some changes to your room are necessary… but that is for another article.

Whether you are just starting out or are a seasoned voice over professional this process should be fun as well as informative. Best of all, after you’ve gone through the process and made your decision you will have confidence knowing that you made the best choice for you, your voice and your budget.

Filed Under: Studio & Gear Tagged With: 4VO, microphone, Sound Advice Voiceover From an Audio Engineer's Perspective, sound4vo, VO, Voicebank, voiceover

FaffCamp Is Just Around The Corner!

April 30, 2013 by Dan Friedman

faffcamp-patch-logo-faffcon_225x200From the creators of FaffCon… coming this May to the Omni Hotel in Charlotte. An event like no other in the voiceover industry… FAFFCAMP! Three days of what will prove to be the most educational experience available to both new and experienced voice actors and industry professionals.

You won’t have to look very far to find people who say that FaffCon has changed their life. In fact, look to some of my past blog posts and you’ll see that I have nothing but love for the event and everyone involved. I have no doubt that FaffCamp will prove to be as educational, fun and life changing as FaffCon has been. But, what is the difference between the two?

Those who have experienced FaffCon know that when you arrive for the opening circle presentation, there is an empty grid posted upon on a wall as you enter the room. That grid is then filled with session topics by the participants on the first night. With FaffCamp, that grid has been completed for you. No more tape and index cards. Session topics have already been planned, organized and scheduled. This preplanned format is essential for FaffCamp. It ensures that voice actors at all levels can gain maximum benefit from the event and not miss a single opportunity to learn or share their own experiences.

Another new feature is the Expo stage. For those familiar with the breakout sessions at FaffCon, where specific topics (as decided by the attendees) are discussed. The Expo will provide that same experience. However, and here is the best part, you won’t have to sacrifice one experience for another or be forced to choose between two equally appealing sessions. The expo will make every experience available to you, and within whatever time frame works best for you.

Each expo speaker will have a time slot on the expo stage, but they will also be available throughout the weekend to offer their time and expertise from the expo area.

Have you been looking for information on getting ongoing voiceover training? Joey Schaljo will be available to discuss opportunities with Edge Studios. Do you want to treat your recording space for better acoustics? Details about Dan Lenard’s Studio Suit will be available. Maybe you need a better way to get your demos up on your website? Voicezam to the rescue!

Speaking of demos, Cliff Zellman will have some exciting news about a great new way to create the best voiceover demo you’ve ever had. Representatives from the new organization WoVo (World Voices) will be there. I will also be there to offer assistance in all things voiceover, from studio to performance. Need a copy of “Sound Advice – Voiceover From an Audio Engineer’s Perspective”? I’ll have them. I will also be there representing Voicebank. Their Weekend Workout and Premium programs are great ways to get heard… by some very important people.

Also at the expo, audio editor Eric Souer, Rob Sciglimpaglia’s book “Voiceover Legal” and John Florian from the voiceover industry’s most popular website, Voice-OverXtra. Need a very cool timer for your studio? Of course you do! Bowman Technologies has large screen timers that are perfect for ensuring your deliveries make it in :30 or :60. Bowman Technologies will be at the expo!

There are a number of other new and exciting things planned for FaffCamp, and I don’t want to give it all away here, so you’ll have to be there to experience it all.

FaffCamp is just around the corner and it is an event you will not want to miss. Join us on May 3rd, 4th and 5th in Charlotte and discover why FaffCamp is the one event that is unlike any other in the voiceover industry.

Filed Under: Sound4VO News, Sound4VO Posts Tagged With: Bowman Technologies, Cliff Zellman, Edge Studios, FaffCamp, Faffcon, Sound Advice Voiceover From an Audio Engineer's Perspective, sound4vo, VO, Voicebank, voiceover, Voiceover Legal, voiceover talent, VoiceOverXtra, WorldVoices

Planes, Trains and The 2012 New York Voiceover Mixer

December 9, 2012 by Dan Friedman

Last year, my experience at the New York Voiceover Mixer was quite a journey. A 34 hour experience with no sleep and a whole lot of fun. This year my trip to the New York Voiceover Mixer, hosted by Voice Talent Productions and the Voxy Ladies, was equally amazing but… I did decide to get some sleep this time around.

It all began with smooth travels from Asheville to Atlanta. However, my flight out of Atlanta was going to be delayed and that meant I was going to miss lunch at Mustang Harry’s. Thanks to the Delta phone app and a quick call to guest services, I was not only able to jump on another flight, I was getting in an hour earlier than I had originally planned. SCORE!

Lunch was perfect. Being surrounded by such great talent and good friends is always my favorite part of any journey.

After lunch, Peter O’Connell, Elaine Singer and I walked over to EDGE Studios. The studios were still under construction when I was there in June and they’ve come a long way since then. They looked great and sounded even better. The place was packed and everyone was having a great time.

Next, it was back to the hotel for a quick shower and then off to the mixer.


The atmosphere at SLATE was electric. Hmm, “SLATE”, that is a good name for a place holding a party for voiceover talent… but I digress. Once again, Erik and Lindsay Sheppard, this year with the help of the Voxy Ladies, threw a fantastic party. There were many great prizes, The Voxy Ladies revealed details of the 12 Days of VOXmas and I had the pleasure of giving away a signed copy of Sound Advice- Voiceover From an Audio Engineer’s Perspective. Later, I sat down to have dinner with Terry Daniel and his fiance’ Tracy. Tracy is a photographer and an all-around beautiful person. Terry’s Voiceover Club and the Voiceover Cafe are both great resources for information and advice from many industry pros.

After drinks and dinner at the Green Square Tavern and many long goodbyes, I jumped into a car with Terry and Tracy because, as fate would have it, we were at the same hotel. This was clearly an invitation to have one more drink (okay… two) at the hotel bar and another 45 minutes of great conversation. Linda Ristig was also there and she and some friends joined us until it was time to call it a night. I was teaching Audacity at EDGE Studios at 9:30AM, and that was now only a few hours away.

Sunday morning was peaceful and calm in the city. I’ve never actually seen it so mellow. It was nice to take in the cool morning air and walk to the studio. The students were great and I think the they enjoyed the class. While Audacity was the focus, I also like following the lead of the students. Answering their questions is always a top priority.

By 11:30AM it is was time to catch a cab… that would take me to the train… that would take me to the airport. This is where the travel “excitement” began. It turns out that my plane would get delayed by nearly an hour. By the time I got to Atlanta airport, I had exactly 20 minutes to make it from terminal A to terminal C for my flight home. To make things even more interesting, the arrival gate was nearly at the end of terminal A and the departure gate was at the VERY END of terminal C. I’m sure some of you remember the old Hertz commercial with OJ Simpson running through the airport… I was living it.

Voiceover is not an industry that requires travel. But, I definitely recommend it. Events like these… “open doors”. That is why they are so important. Its that one introduction, or that one memorable moment with someone that can make all of the difference in a person’s career. But even better than that, is all of the amazing new friendships that develop along the way.

Filed Under: Sound4VO News, Sound4VO Posts Tagged With: 4VO, Dan Friedman, Edge Studios, Sound Advice Voiceover From an Audio Engineer's Perspective, VO, Voice Talent Productions, voiceover, Voiceover Mixer

Voiceover – What Do You Believe?

January 31, 2012 by Dan Friedman

I believe that as an audio engineer, voiceover talent and author, I have a responsibility to you and to the voiceover industry to provide the best and most accurate information whenever I write a blog or am asked to share my expertise. I believe that I have a responsibility to my clients and to those who recommend me, to be the best voiceover talent that I can be. I believe in helping newcomers who have a true passion for voiceover and are willing to work hard to be among the best, as well as those who have earned my respect by demonstrating that they believe, as I do, in raising the bar for this industry. I believe in helping my friends. I believe that being a voice talent and audio engineer is not just about earning a paycheck, its also about the love I have for doing it, the pride I take in doing it to the best of my ability and the joy I get from being a part of this great industry. I believe in earning credibility through accomplishment. I believe in speed, accuracy and efficiency. I believe in being positive and I believe in honesty.

But this post isn’t about me, I promise.

So… why am I telling you what I believe? Because I also believe that many of you could be an unknowing victim of those who are self-proclaimed experts, gurus, coaches, trainers and whatever else they claim to be, when in reality they are either:

– At best, unknowing purveyors of bad information.
– At worst, knowingly trying to capitalize on people’s inexperience, emotions or desires.
– Somewhere in between

Whether you are a pro or just starting out, the possibility exists for you to lose a job or miss opportunities because you were misinformed or misguided by the ignorance of others. Worse than that would be to lose the money you already have to people who are deceptive or trying to take advantage of you.

This past weekend several pros sent emails to me that contained links to things that were either completely inexplicable or simply despicable. While we shared some laughs about what we were witnessing, the prevailing feelings were those of disbelief and frustration. For me, it is disheartening to see, read and hear things that are contradictory to ideas and concepts that I post about regularly in my blog. But what is more concerning is when bad information is being shared that, if mistakenly taken as fact, could hurt someone’s career. I don’t expect everyone to believe in the same principles that I believe in, but some of what I was reading and hearing was outrageous. In at least one instance the information being shared contradicted the laws of acoustics. 🙁

I know what you are thinking, WHO? SEND ME THE LINK! I WANNA SEE! I WANNA KNOW WHAT AND WHO YOU ARE TALKING ABOUT!

As much as I would like to share these things, I believe that it is important to let my “keep it positive” and “praise publicly, criticize privately” mantras prevail. But because it is important that everyone understand just how unbelievable some of this stuff is, without naming any names, I will share one thing to illustrate my point.

If you are one of those folks who is currently seeking voiceover coaching by searching the internet, you might just feel as though you are walking through a minefield. Whether you are new to the industry or a working voice talent wanting to further your training, the choices for coaching are vast. Type “voiceover coaching” into google and you’ll see what I mean. I see over 2 million possibilities. Even if 1% of those are relevant, that is a big number of sites to deal with.

One of these coaching sites had a post that stated it was okay to make mistakes and perform pickups whenever necessary. In the audio presentation, the speaker encouraged it. It was suggested that this could help your delivery. The “coach” actually said, “If God hadn’t wanted you to make mistakes… he wouldn’t have invented editors, editing software…(etc.)” WOW?! Now, even if this was said in jest (and I didn’t get the impression that it was), is this the kind of idea that makes any practical sense at all? If you want to share your paycheck with the editor… it might be.

A proper coach teaches how to deliver a script with all of the feeling, emotion and communicative skills required, without needing pickups to do it. Obviously we all need to pickup from time to time, but that isn’t the point. Imagine what the engineer (or editor) is thinking if your attitude as a voice artist is, “My coach told me that I can screw up as often as I need to, because the engineer will put it together.” Believe me, knowing that there is job security in working with you, will not make the engineer want to work with you even more. Not to mention that more editing requires additional studio time and that will cost your client more money. This is the antithesis of what it means to provide good customer service. Do you think this will put you at the top of the booking list?

Is this the sort of thing that a voiceover coach should be teaching? Do acting coaches teach that it is okay to forget a line or miss a mark because someone else will fix it?

What I’ve just shared with you is absolutely true. But sadly, it is also only one example of bad information out of several I could share. Furthermore, this and the other examples are things that could effect anyone at any level of their career… there is plenty of bad information to go around.

There is not much any of us can do to stop this activity and it certainly is not limited to the voiceover industry. We all know that the internet is full of both good and bad information. Complicating things even more is that the people sharing this information probably don’t know or believe they are wrong, or were just lazy and didn’t do the necessary research before making their presentation. In the example I presented above, its a matter of perspective. The “coach” is only thinking about what seems to be good for the talent (in the short term), not for the engineer/editor and definitely not for the client, which will only end up hurting the talent in the long term.

So what can we do? First, don’t be fooled by slick marketing, websites and web videos. These don’t reveal the whole story. They only reveal what the creator wants you to see and believe. Second, do some research (a seemingly lost art in this country). Usually, a little bit of additional research at undeniably reliable and factual websites will reveal whether someone knows what they are talking about or what they stand for. Use your ears. The best thing about being in voiceover is that there is usually some audio available that can help to confirm whether someone is who they say they are, that they know what they are talking about or whether they can deliver on what they promise.

Generally speaking, I don’t believe that back and forth battles in chat rooms, social media groups and forums are all that productive. Too much context can get lost and intentions can be easily misinterpreted, which has the potential to create even more and greater problems. So finally and most importantly, talk to people with first-hand knowledge of (and experience with) the people you are interested in working with, or from whom you are getting your information. Many people share the mantra “praise publicly, criticize privately” and valuable information will be revealed in private conversations. Communicate with people you trust and don’t forget to trust your own instincts as well.

In the end, it doesn’t matter what I believe or what anyone else believes. It only matters what you believe.

Filed Under: Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, Sound Advice Voiceover From an Audio Engineer's Perspective, VO, Voiceover Coaching

What Else Do You Want From Your Voiceover Talent?

October 14, 2011 by Dan Friedman

This blog post is for everyone who uses voiceover talent in their productions. A voice talent’s job is to communicate the message of your script. But what else should you expect from the talent you choose? How do you prefer that the talent go about assisting you with achieving your goals? Other than being great communicators, what can the talent bring to your production that adds value and makes your recording session great?

What is most important to you:

Delivery?

Versatility?

Efficiency?

Tonal Quality?

Assistance?

Q: Do you like to allow the voice talent to give their interpretation of a script, or do you prefer to direct them first?

Professional voice talent are trained to interpret a script and use the words as a road map. The words usually determine the tone and delivery. Unless… they don’t. You can allow the voiceover talent to follow the map, or ask the talent to explore other paths.

Q: Do you prefer to hear several different deliveries?

Going into a recording session, you may not have a good idea of what the exact tone of your script should be. It could be very effective delivered in several ways. Asking your voice talent to offer a variety of options may allow you to discover a bit of magic you hadn’t thought of or help you make a final decision as to what delivery works best.

Q: Do you prefer the talent you are working with to deliver the script completely or do you prefer to massage each line and piece together the “perfect” read?

Reading a script straight through, or at least large sections in a single pass, allows the voice talent to maintain tone and pace. This will usually result in a more consistent and cohesive read. When necessary, the talent can pick up lines afterward to get the nuance you may be listening for if they didn’t get it on the first pass. With the assistance of your session’s audio engineer, you can have the best lines edited together quickly to see how they work together as a whole.

Q: Do you choose a talent based on voice quality alone?

Every voice talent has different strengths. Some are best suited for announcer reads, while others shine in more conversational or character roles. If you cast based on voice quality alone you may have mixed results when you get into the studio. This is where casting directors, who know the abilities of the voice talent, can help you choose the best voice for the job.

Q: Do you find it helpful if a voice talent has the ability to actively assist you with your script, whether it be grammatically or with overall tone and flow?

Professional voice talent learn to become good copy editors. Whether the problem is length of copy, grammar, or a scripts tone and flow, the voice talent you hire may have suggestions that can improve the final product. If your voice over script isn’t sounding right and you can’t put your finger on it, ask the talent for help.

You may find it helpful to ask yourself these questions as you begin each project. There is no doubt that your level of experience with voiceover production may determine some, or all of the answers. Furthermore, everyone chooses a voice based on different needs and what is appropriate for each project. But the answers to these questions could help you decide which voice talent is best for your current or future projects.

There are many voices available and often voice quality is not the number one factor in your choice. If you have narrowed your choices down to two talent and you know that no matter who you choose, the delivery would be great; would the answers to these other questions make a difference in who gets the job? Only you can decide. So, what else do you want from your voiceover talent?

Filed Under: Voiceover Tips & Advice Tagged With: 4VO, Professional Voice Talent, sound advice, Sound Advice Voiceover From an Audio Engineer's Perspective, VO, voice over, voiceover

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