Dan Friedman
Voice Over Coach & Demo Producer
828.551.0891
[email protected]
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4VO

Welcome to Voiceover… Audio Editor

April 23, 2014 by Dan Friedman

logo 4voOver the last couple of decades, technology has made many things a whole lot easier… unless you are a voice actor.

WAIT!… Did I read the correctly? Seriously, what could be easier than being a voice actor? Look at all that we can do thanks to technology. We communicate around the world and with the world, sometimes instantly. We have the ability to work from home. We can record digitally and send audio to clients without ever going to the mailbox. Technology has made it MUCH easier.

Don’t get me wrong, working as a voiceover talent is rarely grueling. But the responsibilities that we have today go far beyond the days of pulling up to the studio in a limousine, talking into a microphone for a few minutes and walking out with a wad of cash (at least that is how many of the long-timers portray the “good ol’ days”). While that image may be somewhat hyperbolic, it is closer to the truth of what this business was like twenty or thirty years ago than how it is today.

Now, in our digital world, one of the skills that a voice actor must have is the ability to edit audio. This is a task that was once reserved for men wearing lab coats. The fundamental tasks involved in editing audio are not much different than those used in editing a word document… cut, copy and paste. However, editing audio involves significantly more time. It also requires developing the most important skill of them all, listening.

There are several reasons why basic editing skills are critical to helping you along your voiceover journey.

First, auditions. Clearly, it would be a bad idea to send auditions with mistakes. Those need to be edited out.

Second, general clean-up. Nobody wants to sort through long audio files with several minutes worth of useless material. It is best to send audio that is somewhat clean and free of coughing, sneezing, small talk, and opinions about the script you are reading, or anything else that will do nothing more than take up space and will never be used in production.

Third, it will help to develop your listening skills. It is critical that you not only use your eyes to edit portions of a waveform that you are able to see, but that you also use your ears to ensure that your edited audio sounds cohesive and that it flows naturally. The end result shouldn’t sound as though the audio was edited. Listening is the only reliable way to identify issues involving spacing, tempo and matching.

Lastly, and this may be most important reason, learning to edit your audio will provide you with a solid understanding of how laborious the task can be. It will reinforce the idea that scripts and/or copy should be read as cleanly as possible. The performance and the messages (written and unwritten) should come from you the voice talent, not as a result of extensive editing.

Editing audio is the least creative aspect of our jobs as voice talent, audio engineers and audio producers. It can be tedious work. Editing too quickly can lead to mistakes. Editing too slowly is no way to provide good service to your clients. It requires an unwavering attention to detail, accuracy, precision, and patience. This is especially true when it comes to long form narrations, medical narrations and audio books.

As a voice talent, you should also spend some time learning to become an audio editor. While you may never become an editing ninja, having a general understanding and appreciation for the task is essential. If editing is a task you are uncomfortable doing or for which you simply do not have the time, hire someone who can do your editing for you.

Overall, technology really has made everything a whole lot easier… yes, even for voice actors. 😉 Be thankful that audio editing no longer has to be done with tape, grease pencils and razor blades.

Filed Under: Audio Production Tagged With: 4VO, audio editing, audio engineers, sound4vo, voiceover

VOAtlanta2014 – Voiceover

March 11, 2014 by Dan Friedman

VO Atlanta Flyer-PosterWith only a little more than a week to go, I’m getting very excited about VOAtlanta2014. This should be a spectacular event!

An amazing group of talented voiceover industry professionals has been assembled and I’m looking forward to meeting several of them for the first time. This will be a great opportunity to learn from them and of course have plenty of fun as well. I’m also honored to be among the presenters at this year’s event. I’ll be presenting on VO demos and I have quite a bit of material to play for everyone. I’ve written several blog posts about demos, and if you think you are ready to make yours, I would like to invite you to click the links below and check them out.

Sound4VO – Are You Ready To Make A Voiceover Demo?

Sound4VO – A True Story and Advice on Voiceover Demos

Sound4VO – What a Voiceover Demo Is… and What It Is Not

Your demo is one of the most important tools you have toward launching or maintaining your career in voiceover. So, while these posts will provide you with plenty of good information, my presentation at VOAtlanta2014 will take it to the next level. Also, because demos are so important, I won’t just present you with my point of view. I’ve gathered the thoughts and view points from several other demo producers, as well as top talent, that I look forward to sharing with everyone.

I hope to see you in Atlanta, March 20 – 23, 2014. It’s going to be a blast!

Speaking of blasts, here is a little promo I put together… just for fun!!

dan-friedman voatl promo demo
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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-voatl-promo-demo.mp3

Filed Under: Sound4VO News, Sound4VO Posts, Voiceover Demos Tagged With: 4VO, Bob Bergen, Celia Siegel, Christopher Currier, Dan Friedman, Dave Fennoy, David Goldberg, Elaine Clark, George Whittam, Gerald Griffiths, Joe Cipriano, Joe Loesch, Mary Lynn Wissner, Noelle Romano, Randy Thomas, Rodney Saulsberry, Stevie Vallance, Sunday Muse, VOAtlanta2014

Award Winning Voiceovers

February 24, 2014 by Dan Friedman

logo Sound4VO

Last week, I was in a voiceover session with the Groundcrew in Charlotte, NC doing a radio spot for Hardees. Our client informed us that the radio spots in the campaign on which we had been working won Silver and Bronze Medals in the Raleigh-Durham 2014 American Addy Awards! While I personally never think too much about being awarded, it sure is satisfying to know that people appreciate the effort we put into making creative and fun commercials. More importantly, it is an incredible honor to work with such a great team of people who make it all happen. My biggest thanks to everyone at Groundcrew Studios for making it possible and for making it so much fun!

Here are a few of those AWARD WINNING radio spots!!

PENDER featuring: Katherine Goforth/Robert Lee Simmons/Dan Friedman

Hardees_Pender
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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-hardees_pender_2013.mp3

BLING featuring: Mary London/Andy Boswell/Dan Friedman

Hardees Bling
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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-hardees_bling_2013.mp3

BRAINFREEZE featuring: Catherine Smith/Mike McGinnis/Dan Friedman

Hardees Brainfreeze
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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-hardees_brainfreeze_2013.mp3

FARMER featuring: Catherine Smith/John Causby/Dan Friedman

Hardees Farmer
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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-hardees_farmer_2013.mp3

GREAT WORK EVERYONE!

Filed Under: Sound4VO News, Sound4VO Posts Tagged With: 4VO, award winning voiceover, groundcrew studios, sound4vo

I Want Your GREAT Voiceover Demo!

January 14, 2014 by Dan Friedman

logo 4voMany of you may have seen or read that I will be speaking at the VOAtlanta2014 Conference in March. I’m very excited for the opportunity and my goal is to make the experience educational, fun and interactive for everyone who decides to join me. The topic I will discuss is voiceover demos. Over the last 14 years I’ve created many of them, heard thousands of submissions and have also written several blogs about the topic. I know what I like and why I like it. BUT… I want to hear from you!

What is it about your demo that you like? What is it about someone else’s demo that you like? Do you create demos for voice actors? If so, do you have a favorite? Do you have a philosophy for demo creation? To your ears… who has the best demo you’ve heard? Other than the traditional commercial, promo and narration demos, how important are niche’ demos?

I could easily talk about demos, and almost anything related to VO, for an hour (or more) straight. But this isn’t about me. While most of us know there are some basic rules to follow when it comes to demos… they are also an expression of creativity and individuality. Demos are personal. Demos open and close doors to people within seconds. They are far too important for only one person’s opinion and voice to be heard.

If you have a great demo, this will be an opportunity to share it. If you create great demos, this will be an opportunity to share your work and promote your services. Do you have great demos on your talent roster? This is an opportunity to get your talent heard and promote your agency or production house. You just never know who may be listening in the audience. 😉

The level of promotion or discretion is up to you. Just let me know which you would prefer.

Send your voiceover demos to [email protected]. Please put “DEMO” in the subject line and please limit your submissions to two (one male, one female, two categories, etc.). Tell me who produced it and/or what it is you love about it. If you produce demos, please also let me know if you have a philosophy or a strategy before you begin. Most importantly, let me know if you have any helpful tips for voice actors, that you wished every talent knew, before beginning the process of making a demo.

I look forward to hearing the demos and the information about them that you wish to share. Be advised that the demo and related information may or may not be shared at the conference and will be open to critique by myself or someone in the audience. But you won’t have anything to fear! Its a GREAT demo.

Filed Under: Sound4VO News, Sound4VO Posts, Voiceover Demos Tagged With: 4VO, Dan Friedman, Demo, Sound Advice Voiceover From an Audio Engineer's Perspective, sound4vo, VO, voice demo, voiceover

Voiceover – New Year, New Focus

January 1, 2014 by Dan Friedman

Happy 2014!

I have to say that, for me, 2013 was an incredible year. A year of dramatic ups and downs. A year that introduced new, and some completely unexpected, opportunities. As I look ahead to 2014, I know that change is in the air. Much of the groundwork for that change was laid this past year. The beginning of the new year is a time when most of us set goals and make resolutions. So, one of my goals for the new year is to focus on performance. Not just mine, but yours as well.

If you are working as, or wanting to become, a voice talent… this year could be a great year of change for you too.

Here is some good news, the technical side of voice work is getting easier. Manufacturers are introducing products that help take the recording environment out of the equation. From microphones that attempt to eliminate or adjust for room acoustics to better portable booths and other acoustic control devices, this area of recording technology continues to develop and improve.

ISDN… I think we all can see where and how that is going. Thankfully, voiceover talent finally have some alternatives entering the market that are both cost effective and easy to use. Best of all, they don’t require additional hardware to use them. (currently SoundStreak and ipDTL).

Accessibility and acoustics matter greatly and it is clear that our industry is helping to drive the demand for cheaper, easier, more effective and more reliable solutions in these areas. As they improve, the playing field will be leveled even further and vocal quality and performance will become even more singular differentiating factors among voice actors. All of that being said… you should still buy my book Sound Advice – Voiceover From An Audio Engineer’s Perspective. 😉

I encourage everyone with the passion and drive required towork in the voiceover industry to focus on your performance and deliveries first. If you are new to the industry, focus on getting proper training. If you’re already a working pro, invite a second set of ears to offer direction on your auditions. It certainly can not hurt.

As for my personal focus and goals for this year, I am expanding my teaching focus to include performance. I have been invited to teach voiceover at the Screen Artists Co-op in Asheville, NC. So, if you have an interest in voiceover and live in Asheville, Greenville or the surrounding areas, I hope you will come check out the Co-op. I have been focusing on performance by taking acting classes there since June (I begin my third block later this month) and can tell you it has been one of the best experiences of my adult life. Of course I will never abandon my love of production, mixing and recording technology or my willingness to share the knowledge I have gained in these areas with voice actors. If you think I am the right person to help you or a friend in any of these areas of the voiceover industry, please let me know.

I wish you all the best for the new year. I hope everyone has a happy, healthy and phenomenally successful 2014!

Filed Under: Sound4VO News, Sound4VO Posts, Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, Screen Artists Co-op, Sound Advice Voiceover From an Audio Engineer's Perspective, VO, VO coaching, voiceover

What’s Your Motivation? – Voiceover

November 21, 2013 by Dan Friedman

logo 4voThe voiceover industry… we all know that it is a place to make some fast and easy money with minimal investment. I already have a voice! I know how to read! Audacity is free! I can buy a USB microphone for less than $100! What more could I possibly need?

Ugh!!

Here are two things I’ve been hearing and seeing quite a bit lately. First, people in desperate situations hoping that becoming a voiceover talent will be the answer to all of their financial troubles. Second, people commenting (complaining?) about the amount of money they need to invest, in an effort to be or remain competitive.

At one time or another, nearly all of us have dealt with financial or other challenges. At the time I left college and went to recording school, I owned: a small pickup truck, a mattress, three milk crates (which held my clothes and some books) a small refrigerator and not much else. I lived in a crappy apartment with two (usually intoxicated) roommates. I rented P.A. equipment to set up live shows and saved every extra dollar of income (sometimes a dollar was all that was “extra”) to start buying microphones and cables. Slowly, I began to acquire some critical pieces of gear. I was passionate about what I was doing and wasn’t going to let my circumstances get in the way of achieving my goals.

That journey began in 1995. Needless to say, I was in a difficult financial situation. Since that time, my passion and my financial situation have changed. My needs and the technology have changed a little bit too. 😉 What hasn’t changed is my desire to succeed. This means I must invest in my business. To this day I continue to purchase new equipment and invest in training, marketing, legal, travel and many other things that this business requires so that I may remain competitive.

If you are thinking about becoming a voiceover talent, it is absolutely necessary to have some other source of income while you’re getting started. In fact, of the many people I know personally who are professional voiceover talent, there are only a handful who do voiceover work exclusively and have no additional source of income. Many are also musicians, actors, artists, photographers, teachers, coaches, consultants, graphic designers, copywriters, salesmen… the list goes on and on. Some even have “real jobs” in a real office.

While it is entirely possible to earn a good living, for most just starting out, it can take years before they see a return on their initial investment. Also, far too many beginners are by-passing training and decent equipment in exchange for the “opportunity” to jump right in and go after low-paying jobs. This may seem like a good idea, until you consider time, taxes, and the invariable need to eventually upgrade equipment and/or environment. The small amount of income and the certainty that daily rejection will become a part of your life (you didn’t think you were going to win every audition did you?) can make even voiceover seem no better and maybe even worse than many other jobs.

Furthermore, many VO jobs and leads come from peers and other industry professionals. If you are working as a bottom feeder in the business with little or no training and only fair or poor quality recordings, who will trust you enough to recommend you to agents or better paying clients?

Being in a place of financial or emotional desperation is not a good starting point for a career that requires emotional connection, often over-the-top positivity, and unwavering  dedication toward doing one thing everyday to help build your business. Also, if you are in that desperate place, I certainly wouldn’t suggest adding the daily rejection that accompanies a voiceover career to your life here. Nothing good can come from that. If you are looking at voiceover as a simple way to make a quick buck, then it is probably not the right path for you. It is neither simple or quick. I’m not looking to shatter anyone’s dream here. But it is important to have realistic expectations and a clear understanding that this business is not a fast track to wealth and financial security.

On the other hand, if a career in voiceover is truly your passion than no matter what your circumstances, you will find a way to make your dream become reality. Develop a realistic plan to help you get started. Read out loud everyday. Read about the industry everyday. When you are able, get training. Practice listening. Invest in your recording environment and in the best sounding gear you can afford in your current situation. Be patient and persevere. Make a full commitment to voiceover as a career by taking small but calculated steps. It will take some time, but with the a good foundation and passion (vs. desperation) as your motivation… you will succeed.

Filed Under: Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, sound4vo, VO, voiceover, voiceover career

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