Dan Friedman
Voice Over Coach & Demo Producer
828.551.0891
[email protected]
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Voiceover Tips & Advice

Voiceover – Opportunity and Preparation

July 11, 2013 by Dan Friedman

Sound4VO's Dan Friedman-097Its been awhile since I’ve posted here on Sound4VO. For those of you who are regular readers, I apologize for the silence. Truth is… I’ve been busy!!

Over the last several months, some remarkable opportunities unfolded before me and I owed it to myself to pursue them (and I’ll continue to pursue them). First and foremost, I had the opportunity to co-star in a television pilot… Rockin’ A Hard Place. In a nutshell, the show is similar to Taxi or 30Rock, but it takes place in a rock and roll club. This was BIG! It was fun; a chance to spread my wings and learn some new things.

Television, as an on-camera actor, wasn’t on my radar. I had never even considered it to be a possibility or a direction I would take. But I am glad this path revealed itself to me. After I was encouraged to audition, I got the part and jumped at the opportunity. Although we’ve had the live premiere of the pilot, the show is still undergoing editing, mixing and tweaking. I feel as though I performed well and the producers told me that I had. 🙂 The entire experience has been very exciting and it was a thrill to be a part of it. They’ll begin pitching the show in the next several weeks. As for the future of Rockin’ A Hard Place and my role in it, that remains to be seen. But, before moving on about the future… allow me to jump back in time for a moment.

Nearly twenty years ago, I was working as a photographer, manager and graphic designer for a few local bands. I was in rock and roll clubs that featured live music almost 4 nights a week. One night, at a gig, the house sound engineer told me he had to leave town for a couple of weeks and needed someone to fill in. He asked if I wanted to learn how to run sound and I responded by saying, “HELL YES, I want to learn how to run sound!” Five months later, I was getting complimented regularly for my work. However, I still didn’t feel confident that I really knew what I was doing. So… I went to recording school.

In 2000, I began working as a studio manager for a voiceover studio. I had just left radio and voiceover, as a career, was new to me. Voiceover seemed like fun and I was very interested in learning more about it. I took a two month long workshop and learned skills that every voice talent should know. While I had the desire to be a talent, my focus wasn’t quite there yet. At the time, the greatest benefit to me was that the workshop taught me how to speak the language and how to direct voice actors. As a result, I became a much better producer. Years later (after engineering, directing and producing hundreds of VO sessions, listening, and practicing on my own), I was finally able to put that knowledge I had gained in the workshop (coupled with years of experience as a director, producer and engineer) into practice as a voice talent myself.

While I’ve just shared some of my personal journey, this post is not about me or my history. It is really about the relationship between opportunity and preparation.

For the past several years we’ve seen a dramatic increase in the number of people interested in getting into voiceover. I’m guessing with the release of In A World and also of I Know That Voice, interest is going to explode over the next year. Sadly, many voice demo factories are going to capitalize on this and start cranking out demos for people who aren’t ready. Additionally, many people are going to put a profile up on a P2P site and offer their services as a “voice talent” without any knowledge, training or experience. Both practices are shameful.

For those VO demo factories and so-called coaches who offer “get rich quick” promises and have plans to seize this “opportunity” by taking advantage of those wanting to pursue this career, those of us us who have been around awhile… know who you are.

If you are an individual who is inspired and truly interested in working and building a career in voiceover, here are some things you need to know. I understand that you may do a great Ronald Reagan or Fran Drescher impression or can imitate a commercial or preview you heard while watching TV or waiting for the movie to start. While imitation is flattering, it is not a truly necessary element to achieving success in voiceover. No matter what you’ve been told, this business is not right for everyone. Furthermore, it is a business. It requires time and ongoing effort applied to developing relationships, marketing, advertising, accounting and… training.

Training is by far one of the most important elements to success in nearly any career, including voiceover. If you truly want to make the most out of an opportunity and position yourself for more and possibly greater opportunities, you must seek the wisdom of reputable people and organizations who can help you achieve your goals and prepare you for that next big thing. Don’t forget about the hours, days, weeks, months and possibly years of unrelenting effort that you must also put in on your own. As I have written in past articles, a voiceover career “cooks” as though it were a meal in a crock pot, not a microwave.

For those of you who are thinking about getting into voiceover… go for it! But as the saying goes, luck favors the prepared. Prepare yourself for every step of the journey. In the beginning, find reputable people and organizations to help you and get training before offering your services. Attempting to build a sustainable and successful career on a weak foundation (or none at all) is difficult, if not impossible. Also, quality training will provide you with confidence so that you don’t feel as though you need to work for peanuts… unless of course you enjoy being paid like a monkey (I mean no offense to monkeys or peanuts… I like both). And, once you’re working, expect to continually invest in your training, your studio and your business.

For those of you who are already working in this industry, I encourage you to seize new opportunities when they present themselves. It can be terrifying at first, but ultimately, you may have some fun while learning something new. Acting on camera seemed like a reasonable extension of what I’ve already been doing as a voice actor so I thought it was well worth taking the chance and auditioning for the role. By the way, my role in the pilot… live sound engineer. Funny, you just never know how your past experience will help prepare you for your present or your future.

Which brings me back to today…

I’m “seizing the day” with this on-camera opportunity, just as I did in 1995 and again in 2000, by getting educated. I am now enrolled in acting classes and loving every minute of it. I’m certain that acting classes will not only allow me to pursue opportunities in a new arena, but will also benefit my career as a voiceover artist. Preparation leads to opportunity and seizing an opportunity, in my experience, has meant more preparation so that I am ready for the next bigger and better opportunity.

Each opportunity I’ve been offered along my career path was merely a seed. The training… growth. My career… the harvest.

What is your experience?

Filed Under: Sound4VO News, Sound4VO Posts, Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, sound4vo, VO, voice demo, voiceover, voiceover book, voiceover opportunity, voiceover talent, voiceover training

Introducing… Voicebank’s One On One Voiceover Sessions

January 15, 2013 by Dan Friedman

When was the last time you thought to yourself… “if a top voiceover industry pro could direct me and hear what I can do, I just know that they’ll be interested in hiring me”? Or perhaps you’ve thought, I really need direction and an outside pair of ears on this audition. Maybe your having trouble with your home studio and need some reasonably priced technical assistance… like… NOW! What if you’ve been thinking about working with a voiceover coach, but don’t know who to choose, or want to experience more than one person’s direction, perspective or methods?

Whether you are a top voiceover pro or just getting started, if you have been asking yourself these questions or have been thinking any of these things, the answers and the access you have been longing for, are now just a few clicks away. Voicebank is introducing a new One on One Voiceover Sessions program where you will have the opportunity to be seen and heard by working industry pros. I’m talking top agents and voice seekers! Some of the biggest names in the voiceover industry are here to help you take your voiceover career to the next level.

Don’t know if you’re ready to send your demo to a top agent… now you’ll have the opportunity to ask one. Maybe you are afraid your demo doesn’t sound good enough to submit to an agency. Now you’ll have the chance to find out before you send it. Are you a working pro who just got turned down on an audition… or six? Now you can quickly brush up on your skills and maybe even get coaching from the same agent who booked the job. Sure, it may be too late to land that job… or those jobs, but imagine how beneficial it could be to find out what, if anything, you could have done differently. That type of insight could truly pay off on the next audition.

Speaking of the next audition, how many times have you agonized over whether that audition you’ve just recorded is the best it can possibly be? With One on One Voiceover Sessions, you can have an audition directed live before you send it. You’ll get immediate feedback and gain confidence by knowing that your performance and your sound are competitive in today’s voiceover marketplace.

This program is designed to help you. You can get what you need, when you need it. Participate as often as you like. Work with one or more professionals who have a passion for our industry and who care about you.

For more than a decade, my roles as audio engineer, director, producer, author and voice talent have provided me with incredible opportunities. Since the very beginning of my career in voiceover (and probably a little longer), Voicebank has been working hard to bring together the best agents, talent and clients, raising the bar for the entire industry. I’m very excited to be taking part in this program. I look forward to offering you direction on auditions and demos, assisting you with your sound and studio and helping you succeed in your voiceover career.

Check out the One On One Voiceover Sessions program and get to know the industry pros who are ready to help you, by clicking here.

Filed Under: Voiceover Tips & Advice

Cultivating Your “Voice Over Garden” in 2013

January 3, 2013 by Dan Friedman

Happy new year everyone! To begin 2013, I’d like to show a little love for a fellow VO author. I’ve been reading Jonathan Tilley’s new book Voice Over Garden. This is a great book that offers a fresh approach to growing and maintaining a voiceover career. Voice Over Garden is a comprehensive career manual and, in my opinion, a must have in your VO library.

Jonathan has put his coaching and business strategies into this fun and visually stunning e-book. He provides tips and tricks for performance, as well as pages of vital business information. However, Voice Over Garden is more than simply words and pictures on virtual pages. The book includes a separate workbook to help you get the business end of your career on track and audio tongue twisters to get your mouth moving in the right direction.

Jonathan is extremely knowledgeable and very generous with the information he has gained over the course of his career. When it comes to related topics that are not his primary focus, he is generous with links to additional voiceover resources. I was honored to see SOUND ADVICE – Voiceover From An Audio Engineer’s Perspective and my Sound4VO blog mentioned… a totally unexpected surprise!

I could go on about Jonathan’s generosity or about how helpful his book will be for everyone in the voiceover industry. You have my word, that Voice Over Garden will be very useful at any stage in your voiceover career. But, I’ll let Jonathan tell you in his own words why you should read Voice Over Garden.

In a recent Q&A he was asked:

Q: What is the one thing you want readers to get from your book?
In all honesty and without sounding tacky, that they can build a business around the voices in their heads.

Q: Explain to the readers why they should read “Voice Over Garden”.
No matter if you are just starting out in VO or are already established in the scene, “Voice Over Garden” goes beyond the basics of demos and Pay2Paly sites. It’s the behind the scenes look at how I run my business as a voice-over artist done in a fun and informative way. It’s my take on how to establish positive business relationships with clients, studios, and agents and how to manage your business while keeping things creative and upbeat. Something that is rarely talked about but is crucial to success in this industry.

I couldn’t agree more! CONGRATULATIONS Jonathan Tilley.

Now… buy Voice Over Garden here!

Filed Under: Voiceover Tips & Advice Tagged With: Voice Over Garden

Directing Voiceovers… Lend Me Your Words

October 3, 2012 by Dan Friedman

Click Here to Listen!

Effectively communicating with a voiceover talent during a recording session can be a struggle for clients, or for many new directors. Recently, a client suggested posting “a list of words that can be used to help explain the changes they would like the voice over person to modify.” This sounds like a great idea and an easy thing to do… right? Well, yes… and no. While a list may be helpful in some situations, it would only scratch the surface of what may be involved when directing a voice talent.

Contradiction

Much of the language used when directing seems contradictory. For example, “urgency” almost never means to read the script fast and “intensity” does not mean to shout or automatically give a script the monster truck rally treatment….

“SUNDAY! SUNDAY! SUNDAY! YOU’LL PAY FOR THE WHOLE SEAT… BUT YOU’LL ONLY USE THE EDGE!” 😎

While that delivery is intense… it would be inappropriate on an intense commercial for a hospital. Similarly, while “urgent care” in a hospital means to get care quickly, in a commercial for a hospital, “urgent” usually means to read somewhat slowly, with great concern and importance.

Another term that is used frequently is “cool”. Does this mean cool, as in hip or cool as in calm? Contradictory and/or ambiguous language is just one reason why a list of words or certain terminology will not help in every circumstance.

What’s My Motivation?

Because every talent responds differently to different methods of direction, what works for one talent… may not work for another. While some talent may respond well to simple words or verbal cues, others may need background information such as what the writer’s intention is or in what format will the final production be presented (radio/tv commercial, boardroom presentation, classroom presentation, etc.). Many voice talent like to know the environment in which a scene takes place… for example a coffee shop, city street corner, or bedroom. The same dialog can take place in any of these locations but each may require a different delivery. A voiceover talent may want to hear the music if it has been chosen, or be given specific guidance on inflections or even where to stop and take a breath. The possibilities and combinations of factors are seemingly endless.

Directing, like most things, is much easier after gaining experience. But, the best way to do any job… is by not having to work hard at it. Thankfully, there are a few ways to help you get the delivery you desire with minimal effort and without the need to do much directing. Like many other professions, using the right tools and having the right team can make the difference.

The Tools and the Team

The first best method for getting the delivery you want, is to have a well-written script. Good scripts provide road maps for the voice talent. Proper punctuation, grammar and formatting are helpful, but more importantly, the use of descriptive or illustrative words allow the talent to capture the mood and feel of the message. Unless you are seeking a delivery that is intentionally counterintuitive or completely unique (a character voice for example), the tone of the script should be obvious to the voice talent.

This brings us to the second best method, which is to choose the right talent for the job. Here is where things can get very tricky. A voice may sound great on a demo, but that doesn’t necessarily mean that the voice talent is the right choice for your script. Time and time again… big announcer voices are hired for their vocal quality, but are asked to sound conversational. This usually requires additional time and effort for the delivery to sound believable (as though a “real person” is presenting the information).

Some voice talent are more suited to announcer reads, others are great at sounding conversational and others are good at narrating or story-telling. Some talent can interpret copy flawlessly, while others need extensive direction, instruction and line reads in order to achieve the delivery you are seeking. Some talent can interpret copy very well while acting as a character, but have great difficulty when delivering the same material as themselves. The trouble is, as the client acting as director, you often don’t know what your chosen talent’s strengths and weaknesses are… until after you’ve hired him or her.

With a well-written script, it should rarely take a voiceover talent more than four attempts to get the tone of the delivery correct. The first take should be left to the talent’s interpretation of the script. A good voice talent will usually get reasonably close on the first pass. The second take is used for dialing up or dialing down the energy or for any clarifications on tone or characterization. The third take is for fine-tuning any changes made in take two. By take four, the over all tone will ideally be dialed-in.

No Substitute For Experience… or Great Ears.

Great voiceover talent don’t need much direction and a good script will provide most of the information a voice talent should need. But once the tone and delivery are where they need to be, tweaks and fine-tuning may still be necessary to help the talent provide the best performance possible. This is when experienced audio producers and engineers become an increasingly more valuable part of your team.

Professional audio engineers, who specialize in voiceover, often take on the role of director. They often work with many voice actors and have experience knowing not only what buttons to push on the equipment, but also which buttons to push within the talent that will produce the desired delivery. They may also be responsible for the assembling the final mix and will develop a “vision” for what will help the final production sound best. When you find an engineer who shares your vision, do not hesitate to allow him or her to interpret your needs and communicate them to the talent if you are having difficulty.

Lend Me Your Words

Clearly, there is a great deal involved in directing a voiceover session. While a list of words may not always be helpful or simple to create, there is no reason why we shouldn’t try. I’ve included a few words with their possible meanings in this article. I invite all of you (talent, directors, engineers, coaches… and everyone reading this blog) to add some of your own in the comments section and I’ll compile them for a future post. I look forward to seeing and hearing what you come up with.

Filed Under: Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, sound4vo, VO directing, voiceover, voiceover book

What A Voiceover Demo Is… and What it is Not

August 22, 2012 by Dan Friedman

A voiceover demo is your business card. A demonstration of your abilities and talent. It is a reflection of your ability to present yourself as a professional. It is representative of whether you can communicate and deliver copy, but also indicates whether you can hear what it takes to deliver that copy effectively. After all, when it comes to voiceover, communication requires talking as well as listening.

On at least a weekly basis, I hear or receive voiceover demos that simply aren’t demos at all. Please take the following items into consideration before sending out your “voiceover demo”.

What is NOT considered a voiceover demo:

1) A seemingly endless stream of outdated character voices that you think you can do
2) An air-check from your radio days (even if one of those days includes yesterday).
3) A single commercial spot.
4) Messages that you put on your answering machine.
5) A recording of yourself reading from a book.
6) Any voice recording that was performed in a noisy or unprofessional sounding environment, even if your delivery of the script was nicely performed.
7) Slapping a recording of your voice over a piece of music (especially well-known songs).
8) Anything that begins with, “Hi, my name is (doesn’t really matter because the listener has already moved on) and this is my voice demo”. P.S. – I only know that something follows the name because I sometimes listen further knowing I might get the opportunity for a laugh (although… usually not in a good way).
9) An audio file that is ambiguously labeled and offers no way of knowing who you are.
10) Any and all combinations of one through nine.

Ideally, you want your demo to be memorable. While some of the things listed above can definitely make a voice demo memorable… is that how you want to be remembered?

Here are some additional articles about voiceover demos:
Are You Ready To Make a Voiceover Demo?
A True Story and Advice on Voiceover Demos

Filed Under: Voiceover Demos, Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, sound4vo, voiceover book, voiceover demo

Voiceover – What Do You Believe?

January 31, 2012 by Dan Friedman

I believe that as an audio engineer, voiceover talent and author, I have a responsibility to you and to the voiceover industry to provide the best and most accurate information whenever I write a blog or am asked to share my expertise. I believe that I have a responsibility to my clients and to those who recommend me, to be the best voiceover talent that I can be. I believe in helping newcomers who have a true passion for voiceover and are willing to work hard to be among the best, as well as those who have earned my respect by demonstrating that they believe, as I do, in raising the bar for this industry. I believe in helping my friends. I believe that being a voice talent and audio engineer is not just about earning a paycheck, its also about the love I have for doing it, the pride I take in doing it to the best of my ability and the joy I get from being a part of this great industry. I believe in earning credibility through accomplishment. I believe in speed, accuracy and efficiency. I believe in being positive and I believe in honesty.

But this post isn’t about me, I promise.

So… why am I telling you what I believe? Because I also believe that many of you could be an unknowing victim of those who are self-proclaimed experts, gurus, coaches, trainers and whatever else they claim to be, when in reality they are either:

– At best, unknowing purveyors of bad information.
– At worst, knowingly trying to capitalize on people’s inexperience, emotions or desires.
– Somewhere in between

Whether you are a pro or just starting out, the possibility exists for you to lose a job or miss opportunities because you were misinformed or misguided by the ignorance of others. Worse than that would be to lose the money you already have to people who are deceptive or trying to take advantage of you.

This past weekend several pros sent emails to me that contained links to things that were either completely inexplicable or simply despicable. While we shared some laughs about what we were witnessing, the prevailing feelings were those of disbelief and frustration. For me, it is disheartening to see, read and hear things that are contradictory to ideas and concepts that I post about regularly in my blog. But what is more concerning is when bad information is being shared that, if mistakenly taken as fact, could hurt someone’s career. I don’t expect everyone to believe in the same principles that I believe in, but some of what I was reading and hearing was outrageous. In at least one instance the information being shared contradicted the laws of acoustics. 🙁

I know what you are thinking, WHO? SEND ME THE LINK! I WANNA SEE! I WANNA KNOW WHAT AND WHO YOU ARE TALKING ABOUT!

As much as I would like to share these things, I believe that it is important to let my “keep it positive” and “praise publicly, criticize privately” mantras prevail. But because it is important that everyone understand just how unbelievable some of this stuff is, without naming any names, I will share one thing to illustrate my point.

If you are one of those folks who is currently seeking voiceover coaching by searching the internet, you might just feel as though you are walking through a minefield. Whether you are new to the industry or a working voice talent wanting to further your training, the choices for coaching are vast. Type “voiceover coaching” into google and you’ll see what I mean. I see over 2 million possibilities. Even if 1% of those are relevant, that is a big number of sites to deal with.

One of these coaching sites had a post that stated it was okay to make mistakes and perform pickups whenever necessary. In the audio presentation, the speaker encouraged it. It was suggested that this could help your delivery. The “coach” actually said, “If God hadn’t wanted you to make mistakes… he wouldn’t have invented editors, editing software…(etc.)” WOW?! Now, even if this was said in jest (and I didn’t get the impression that it was), is this the kind of idea that makes any practical sense at all? If you want to share your paycheck with the editor… it might be.

A proper coach teaches how to deliver a script with all of the feeling, emotion and communicative skills required, without needing pickups to do it. Obviously we all need to pickup from time to time, but that isn’t the point. Imagine what the engineer (or editor) is thinking if your attitude as a voice artist is, “My coach told me that I can screw up as often as I need to, because the engineer will put it together.” Believe me, knowing that there is job security in working with you, will not make the engineer want to work with you even more. Not to mention that more editing requires additional studio time and that will cost your client more money. This is the antithesis of what it means to provide good customer service. Do you think this will put you at the top of the booking list?

Is this the sort of thing that a voiceover coach should be teaching? Do acting coaches teach that it is okay to forget a line or miss a mark because someone else will fix it?

What I’ve just shared with you is absolutely true. But sadly, it is also only one example of bad information out of several I could share. Furthermore, this and the other examples are things that could effect anyone at any level of their career… there is plenty of bad information to go around.

There is not much any of us can do to stop this activity and it certainly is not limited to the voiceover industry. We all know that the internet is full of both good and bad information. Complicating things even more is that the people sharing this information probably don’t know or believe they are wrong, or were just lazy and didn’t do the necessary research before making their presentation. In the example I presented above, its a matter of perspective. The “coach” is only thinking about what seems to be good for the talent (in the short term), not for the engineer/editor and definitely not for the client, which will only end up hurting the talent in the long term.

So what can we do? First, don’t be fooled by slick marketing, websites and web videos. These don’t reveal the whole story. They only reveal what the creator wants you to see and believe. Second, do some research (a seemingly lost art in this country). Usually, a little bit of additional research at undeniably reliable and factual websites will reveal whether someone knows what they are talking about or what they stand for. Use your ears. The best thing about being in voiceover is that there is usually some audio available that can help to confirm whether someone is who they say they are, that they know what they are talking about or whether they can deliver on what they promise.

Generally speaking, I don’t believe that back and forth battles in chat rooms, social media groups and forums are all that productive. Too much context can get lost and intentions can be easily misinterpreted, which has the potential to create even more and greater problems. So finally and most importantly, talk to people with first-hand knowledge of (and experience with) the people you are interested in working with, or from whom you are getting your information. Many people share the mantra “praise publicly, criticize privately” and valuable information will be revealed in private conversations. Communicate with people you trust and don’t forget to trust your own instincts as well.

In the end, it doesn’t matter what I believe or what anyone else believes. It only matters what you believe.

Filed Under: Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, Sound Advice Voiceover From an Audio Engineer's Perspective, VO, Voiceover Coaching

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