Dan Friedman
Voice Over Coach & Demo Producer
828.551.0891
[email protected]
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Award Winning Voiceovers

February 24, 2014 by Dan Friedman

logo Sound4VO

Last week, I was in a voiceover session with the Groundcrew in Charlotte, NC doing a radio spot for Hardees. Our client informed us that the radio spots in the campaign on which we had been working won Silver and Bronze Medals in the Raleigh-Durham 2014 American Addy Awards! While I personally never think too much about being awarded, it sure is satisfying to know that people appreciate the effort we put into making creative and fun commercials. More importantly, it is an incredible honor to work with such a great team of people who make it all happen. My biggest thanks to everyone at Groundcrew Studios for making it possible and for making it so much fun!

Here are a few of those AWARD WINNING radio spots!!

PENDER featuring: Katherine Goforth/Robert Lee Simmons/Dan Friedman

Hardees_Pender
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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-hardees_pender_2013.mp3

BLING featuring: Mary London/Andy Boswell/Dan Friedman

Hardees Bling
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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-hardees_bling_2013.mp3

BRAINFREEZE featuring: Catherine Smith/Mike McGinnis/Dan Friedman

Hardees Brainfreeze
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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-hardees_brainfreeze_2013.mp3

FARMER featuring: Catherine Smith/John Causby/Dan Friedman

Hardees Farmer
5571
https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-hardees_farmer_2013.mp3

GREAT WORK EVERYONE!

Filed Under: Sound4VO News, Sound4VO Posts Tagged With: 4VO, award winning voiceover, groundcrew studios, sound4vo

I Want Your GREAT Voiceover Demo!

January 14, 2014 by Dan Friedman

logo 4voMany of you may have seen or read that I will be speaking at the VOAtlanta2014 Conference in March. I’m very excited for the opportunity and my goal is to make the experience educational, fun and interactive for everyone who decides to join me. The topic I will discuss is voiceover demos. Over the last 14 years I’ve created many of them, heard thousands of submissions and have also written several blogs about the topic. I know what I like and why I like it. BUT… I want to hear from you!

What is it about your demo that you like? What is it about someone else’s demo that you like? Do you create demos for voice actors? If so, do you have a favorite? Do you have a philosophy for demo creation? To your ears… who has the best demo you’ve heard? Other than the traditional commercial, promo and narration demos, how important are niche’ demos?

I could easily talk about demos, and almost anything related to VO, for an hour (or more) straight. But this isn’t about me. While most of us know there are some basic rules to follow when it comes to demos… they are also an expression of creativity and individuality. Demos are personal. Demos open and close doors to people within seconds. They are far too important for only one person’s opinion and voice to be heard.

If you have a great demo, this will be an opportunity to share it. If you create great demos, this will be an opportunity to share your work and promote your services. Do you have great demos on your talent roster? This is an opportunity to get your talent heard and promote your agency or production house. You just never know who may be listening in the audience. 😉

The level of promotion or discretion is up to you. Just let me know which you would prefer.

Send your voiceover demos to [email protected]. Please put “DEMO” in the subject line and please limit your submissions to two (one male, one female, two categories, etc.). Tell me who produced it and/or what it is you love about it. If you produce demos, please also let me know if you have a philosophy or a strategy before you begin. Most importantly, let me know if you have any helpful tips for voice actors, that you wished every talent knew, before beginning the process of making a demo.

I look forward to hearing the demos and the information about them that you wish to share. Be advised that the demo and related information may or may not be shared at the conference and will be open to critique by myself or someone in the audience. But you won’t have anything to fear! Its a GREAT demo.

Filed Under: Sound4VO News, Sound4VO Posts, Voiceover Demos Tagged With: 4VO, Dan Friedman, Demo, Sound Advice Voiceover From an Audio Engineer's Perspective, sound4vo, VO, voice demo, voiceover

Voiceover – New Year, New Focus

January 1, 2014 by Dan Friedman

Happy 2014!

I have to say that, for me, 2013 was an incredible year. A year of dramatic ups and downs. A year that introduced new, and some completely unexpected, opportunities. As I look ahead to 2014, I know that change is in the air. Much of the groundwork for that change was laid this past year. The beginning of the new year is a time when most of us set goals and make resolutions. So, one of my goals for the new year is to focus on performance. Not just mine, but yours as well.

If you are working as, or wanting to become, a voice talent… this year could be a great year of change for you too.

Here is some good news, the technical side of voice work is getting easier. Manufacturers are introducing products that help take the recording environment out of the equation. From microphones that attempt to eliminate or adjust for room acoustics to better portable booths and other acoustic control devices, this area of recording technology continues to develop and improve.

ISDN… I think we all can see where and how that is going. Thankfully, voiceover talent finally have some alternatives entering the market that are both cost effective and easy to use. Best of all, they don’t require additional hardware to use them. (currently SoundStreak and ipDTL).

Accessibility and acoustics matter greatly and it is clear that our industry is helping to drive the demand for cheaper, easier, more effective and more reliable solutions in these areas. As they improve, the playing field will be leveled even further and vocal quality and performance will become even more singular differentiating factors among voice actors. All of that being said… you should still buy my book Sound Advice – Voiceover From An Audio Engineer’s Perspective. 😉

I encourage everyone with the passion and drive required towork in the voiceover industry to focus on your performance and deliveries first. If you are new to the industry, focus on getting proper training. If you’re already a working pro, invite a second set of ears to offer direction on your auditions. It certainly can not hurt.

As for my personal focus and goals for this year, I am expanding my teaching focus to include performance. I have been invited to teach voiceover at the Screen Artists Co-op in Asheville, NC. So, if you have an interest in voiceover and live in Asheville, Greenville or the surrounding areas, I hope you will come check out the Co-op. I have been focusing on performance by taking acting classes there since June (I begin my third block later this month) and can tell you it has been one of the best experiences of my adult life. Of course I will never abandon my love of production, mixing and recording technology or my willingness to share the knowledge I have gained in these areas with voice actors. If you think I am the right person to help you or a friend in any of these areas of the voiceover industry, please let me know.

I wish you all the best for the new year. I hope everyone has a happy, healthy and phenomenally successful 2014!

Filed Under: Sound4VO News, Sound4VO Posts, Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, Screen Artists Co-op, Sound Advice Voiceover From an Audio Engineer's Perspective, VO, VO coaching, voiceover

In Memory of Paul Armbruster

October 24, 2013 by Dan Friedman

When I think back on pivotal moments in my life, I can’t help but think about my teachers. I’ve been so fortunate to have great teachers and mentors throughout my life (a pattern that, thankfully, still continues today). Paul Armbruster was definitely one of those great teachers. He is responsible for building the foundation on which my career in voiceover rests. He made me the producer, director and voice talent that I am… and I am eternally grateful. He was a sweet, talented and humble man who touched many lives. More lives than he could ever know.

Paul Armbruster was my first voiceover teacher. When I took Paul’s workshop in 2000, I had very little idea of what voiceover was really all about. Rock radio hadn’t exactly been the best training ground to learn how to be a voiceover talent and back then, it didn’t even occur to me that voiceover was a career. I met Paul when I took a job working as a studio manager at GMVoices in Atlanta. Paul was one of our voice talent. I knew about recording engineering and about being on the radio, but not what it really meant to be “a communicator” or how to do it.

He taught me how to breakdown a script and how to identify the message behind the the words… to read between the lines. Like any good coach, he could be tough, but also offered plenty of encouragement. As his student, I really got the sense that he was on my side and wanted me to succeed. I appreciated his honesty… even on our last day of class when he told me I “wasn’t ready”. He was right. At the time I wasn’t ready to be a voice talent and it would be nearly five years after taking his class until I would do my first paying voiceover job. However, in my role as producer and director, the tools he gave me proved to be useful immediately.

Paul taught me the language of voiceover. Thanks to his lessons, I learned how to direct other voice talent with clarity and confidence. I learned about the different styles of copy and how to get the best read from a talent. His toolbox… became my toolbox.

The skills he taught me are the skills I teach and practice everyday. If I think about all of the voiceover sessions on which I have played a role as engineer, director or as the talent since taking Paul’s class (which is an enormous number), I can’t help but think how much better and easier so many of them were thanks to him and all that he taught me. Through those sessions, he touched more lives than he ever could have known. Even now, after passing on, he will continue to do so through my work and the work of many of his students.

A couple of years ago, at FaffCon 2 in Atlanta, I was able to thank Paul at FaffCon’s closing circle. In front of all attendees, I had the opportunity to tell him just how much he meant to me. That the education I received from him allowed me to have a place in this industry and that he was instrumental in helping me develop into who I am today. That opportunity was a gift and I will never forget it… and I will never forget Paul.

Thank you Paul Armbruster… I will miss you.

Here is a collection of just some of Paul’s voiceover work.

PaulArmbruster
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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-paularmbrusterdemo.mp3

Filed Under: Sound4VO News, Sound4VO Posts Tagged With: 4VO, Dan Friedman, Paul Armbruster, sound4vo, voice over, voiceover

FaffCon 6 – Voiceover Unconference San Antonio

October 10, 2013 by Dan Friedman

Sound4VO's Dan Friedman-097Anyone who follows Sound4VO knows that I’m a huge believer in FaffCon, the voiceover unconference that never fails to inspire, motivate and raise the bar for our industry. Here is my recap and some thoughts.

Thursday – Let the Faffing begin!

Although it hadn’t even officially begun, on Thursday night, “faffing” was already in full force. While I can’t say for sure, I would guess that at least a third of all attendees were in San Antonio and made it out to a bar across the street from the Omni Hotel. Many of us in the group are like family now and while we sometimes go months without talking or seeing each other, we effortlessly pick up as though we just hung out together yesterday. It is nothing less than beautiful.

While I love seeing familiar faces, I’m so grateful to have had the opportunity to also see some new faces. In some instances these are people with whom I’ve worked, but have never met in person. This is always a thrill. Their passion is what brought them to FaffCon and I know they will leave overflowing with new ideas, tools, advice and support that will help them soar to new heights.

Beginning that very first night, I was the beneficiary of some of this advice. Specifically, about protecting my voice. I had been doing “full commitment” exercises in acting classes the prior week and I will admit it had been tough on my voice. My good friend, singer/actor/voice talent Liz Aiello gave me some herbal remedies to help get me back on track more quickly. She has also promised to give me some additional tips and tricks that will help me in the future.

Friday – Now its Official

By opening circle on Friday we were all fired up and ready to go. We began to lay out the agenda and set personal goals for what each of us hoped to get out of the event. After that, we had a festive new meet and greet opportunity with sponsors (and friends) in a trick-or-treat style game where attendees filled their event bags with swag and their heads with tricks and tips. Then it was off to dinner and back to the hotel lounge for… karaoke! Now normally, I’m not a big fan of karaoke. But in this crowd, we have some serious professionals. The singers were outstanding.

IMG_0520 San Antonio Saturday Night

Saturday we were underway with sessions on everything from SEO, performance, ISDN alternatives, marketing, union vs. non-union… truly just about everything that a working VO pro needs in an effort to remain up-to-date and to advance their career. Saturday night we had the opportunity to see the sights at the river walk in San Antonio. I had no idea it would be so spectacular. My hometown, Ft. Lauderdale, Florida has been called the “Venice of the Americas”, but I have to say that the river walk area of San Antonio resembles Venice, Italy much more closely. It was wonderful to cruise the waterway and explore. Of course you can’t go to San Antonio and not visit the Alamo… which we remembered to do. (SORRY!)

Sunday Send Off

Sunday, we were back in sessions. Home studio and recording session topics were where I spent the majority of my time. Improv sessions were also a hot ticket for the day. Business management, marketing and health and wellness were additional session topics. This is a peer lead conference where you get the information you need, simply by asking for it. The truth is, if you can’t find what you want at FaffCon… then you did not ask for it.

Closing circle always seems to arrive way too soon, but Faffers are always left with inspirational ideas and directives to work on over the next several days, weeks and months. While the event must come to a close, the true benefits take place when everyone arrives home and puts their plans into action.

My Summary

As always, the hotel lounge was packed each night until the early morning hours. Many of us did not want to waste a single minute of that time doing anything other than catching up, sharing, laughing with old friends and making new ones. Some of the strongest bonds are formed during these late hours and these are also some of the best networking opportunities.

Sometime in the last several months leading up to FaffCon, I read something that suggested (or perhaps stated… I honestly do not remember) that voiceover conferences were just a big waste of time and money. That what you have to do to succeed in the voiceover business is sit in your booth, practice and get better. Or, if you need information, just call up someone in the industry who knows what they’re talking about and get the answers you need. While this may be true for some conferences and that method may work for some people… FaffCon is not that conference and FaffCon attendees are more ambitious (and fun) people. Yes, you must practice. Yes, you should have a mentor or someone to call for advice. For me… the brain power, talents, and support of the 100 attendees at each FaffCon are the people I call. Two heads are better than one. One-hundred heads… are an unstoppable force.

I have gained so much as a result of my participation and attendance… new connections, agents and work. I’ve learned about the business and learned about myself. Best of all, I’ve made some of the best friends anyone could hope for. Thanks to all of you that I have met, worked and played with at FaffCon’s 2, 3, 4, 5 and 6. You all ROCK! Be well and I’ll see you at FaffCon 7.
THE STARS AT NIGHT, ARE BIG AND BRIGHT…!

Filed Under: Sound4VO News, Sound4VO Posts Tagged With: 4VO, Dan Friedman, Faffcon, sound4vo, VO, voice over, voiceover

Voiceover – Opportunity and Preparation

July 11, 2013 by Dan Friedman

Sound4VO's Dan Friedman-097Its been awhile since I’ve posted here on Sound4VO. For those of you who are regular readers, I apologize for the silence. Truth is… I’ve been busy!!

Over the last several months, some remarkable opportunities unfolded before me and I owed it to myself to pursue them (and I’ll continue to pursue them). First and foremost, I had the opportunity to co-star in a television pilot… Rockin’ A Hard Place. In a nutshell, the show is similar to Taxi or 30Rock, but it takes place in a rock and roll club. This was BIG! It was fun; a chance to spread my wings and learn some new things.

Television, as an on-camera actor, wasn’t on my radar. I had never even considered it to be a possibility or a direction I would take. But I am glad this path revealed itself to me. After I was encouraged to audition, I got the part and jumped at the opportunity. Although we’ve had the live premiere of the pilot, the show is still undergoing editing, mixing and tweaking. I feel as though I performed well and the producers told me that I had. 🙂 The entire experience has been very exciting and it was a thrill to be a part of it. They’ll begin pitching the show in the next several weeks. As for the future of Rockin’ A Hard Place and my role in it, that remains to be seen. But, before moving on about the future… allow me to jump back in time for a moment.

Nearly twenty years ago, I was working as a photographer, manager and graphic designer for a few local bands. I was in rock and roll clubs that featured live music almost 4 nights a week. One night, at a gig, the house sound engineer told me he had to leave town for a couple of weeks and needed someone to fill in. He asked if I wanted to learn how to run sound and I responded by saying, “HELL YES, I want to learn how to run sound!” Five months later, I was getting complimented regularly for my work. However, I still didn’t feel confident that I really knew what I was doing. So… I went to recording school.

In 2000, I began working as a studio manager for a voiceover studio. I had just left radio and voiceover, as a career, was new to me. Voiceover seemed like fun and I was very interested in learning more about it. I took a two month long workshop and learned skills that every voice talent should know. While I had the desire to be a talent, my focus wasn’t quite there yet. At the time, the greatest benefit to me was that the workshop taught me how to speak the language and how to direct voice actors. As a result, I became a much better producer. Years later (after engineering, directing and producing hundreds of VO sessions, listening, and practicing on my own), I was finally able to put that knowledge I had gained in the workshop (coupled with years of experience as a director, producer and engineer) into practice as a voice talent myself.

While I’ve just shared some of my personal journey, this post is not about me or my history. It is really about the relationship between opportunity and preparation.

For the past several years we’ve seen a dramatic increase in the number of people interested in getting into voiceover. I’m guessing with the release of In A World and also of I Know That Voice, interest is going to explode over the next year. Sadly, many voice demo factories are going to capitalize on this and start cranking out demos for people who aren’t ready. Additionally, many people are going to put a profile up on a P2P site and offer their services as a “voice talent” without any knowledge, training or experience. Both practices are shameful.

For those VO demo factories and so-called coaches who offer “get rich quick” promises and have plans to seize this “opportunity” by taking advantage of those wanting to pursue this career, those of us us who have been around awhile… know who you are.

If you are an individual who is inspired and truly interested in working and building a career in voiceover, here are some things you need to know. I understand that you may do a great Ronald Reagan or Fran Drescher impression or can imitate a commercial or preview you heard while watching TV or waiting for the movie to start. While imitation is flattering, it is not a truly necessary element to achieving success in voiceover. No matter what you’ve been told, this business is not right for everyone. Furthermore, it is a business. It requires time and ongoing effort applied to developing relationships, marketing, advertising, accounting and… training.

Training is by far one of the most important elements to success in nearly any career, including voiceover. If you truly want to make the most out of an opportunity and position yourself for more and possibly greater opportunities, you must seek the wisdom of reputable people and organizations who can help you achieve your goals and prepare you for that next big thing. Don’t forget about the hours, days, weeks, months and possibly years of unrelenting effort that you must also put in on your own. As I have written in past articles, a voiceover career “cooks” as though it were a meal in a crock pot, not a microwave.

For those of you who are thinking about getting into voiceover… go for it! But as the saying goes, luck favors the prepared. Prepare yourself for every step of the journey. In the beginning, find reputable people and organizations to help you and get training before offering your services. Attempting to build a sustainable and successful career on a weak foundation (or none at all) is difficult, if not impossible. Also, quality training will provide you with confidence so that you don’t feel as though you need to work for peanuts… unless of course you enjoy being paid like a monkey (I mean no offense to monkeys or peanuts… I like both). And, once you’re working, expect to continually invest in your training, your studio and your business.

For those of you who are already working in this industry, I encourage you to seize new opportunities when they present themselves. It can be terrifying at first, but ultimately, you may have some fun while learning something new. Acting on camera seemed like a reasonable extension of what I’ve already been doing as a voice actor so I thought it was well worth taking the chance and auditioning for the role. By the way, my role in the pilot… live sound engineer. Funny, you just never know how your past experience will help prepare you for your present or your future.

Which brings me back to today…

I’m “seizing the day” with this on-camera opportunity, just as I did in 1995 and again in 2000, by getting educated. I am now enrolled in acting classes and loving every minute of it. I’m certain that acting classes will not only allow me to pursue opportunities in a new arena, but will also benefit my career as a voiceover artist. Preparation leads to opportunity and seizing an opportunity, in my experience, has meant more preparation so that I am ready for the next bigger and better opportunity.

Each opportunity I’ve been offered along my career path was merely a seed. The training… growth. My career… the harvest.

What is your experience?

Filed Under: Sound4VO News, Sound4VO Posts, Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, sound4vo, VO, voice demo, voiceover, voiceover book, voiceover opportunity, voiceover talent, voiceover training

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