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Dan Friedman

Room Acoustics Series… Thanks Recording Magazine

April 19, 2011 by Dan Friedman

Recording Magazine sends out a newsletter to its subscribers every few weeks. The newsletter is (coincidentally) titled “Sound Advice” and this month it features the first in a series about room acoustics. As you will read, room acoustics is one of the biggest concerns for Recording Magazine readers. I know that this is also a big issue for those of you in the voiceover world. So, I asked permission to reprint this newsletter (and will ask to reprint the others in the series as well) so that those of you with home studios can also benefit from the information. I want to personally thank Brent Heintz, VP/Associate Publisher for granting permission, allowing me to share this great information with you.

Please visit Recording Magazine‘s website and their Facebook Page.

Skip ahead to Part 2, Par1 3, Part 4, Part 5, Part 6, Part 7, Part 8.

Here is the newsletter:

Welcome to Sound Advice on Acoustics! In a recent survey of our readership, the number one answer to the question, “What do you feel most limits the quality of your home recordings?” was “Room acoustics.” There’s a lot to learn about the subject of acoustics, and the more you know, the more tricks you can master to get your room sounding its best.

New York-based producer/engineer Joe Albano brings us the first installment of a multipart primer on acoustics to get this newsletter started, and over the coming months we’ll bring you all kinds of useful information on acoustics! Here we go…

***

We’ll start our look at acoustics by briefly reviewing the basics of how sound works.

Sound is created by vibrating objects like guitar strings, drum heads, vocal cords, or loudspeakers; it travels through the air in waves. The waves are alternating areas of higher and lower air pressure; everything we do to control the sound of a room boils down to managing what happens to those waves as they move around the room.

When we talk about a sound wave or audio signal, it has some properties that we’ll need to understand.

1. There’s its amplitude (what we perceive as “loudness”). This is measured indecibels or dB. The decibel is a relative measure of loudness, and needs a reference point to have an absolute value (we talk about 0 dB Full Scale in digital audio all the time, for example). In acoustics, we’re usually talking about dB SPL or Sound Pressure Level, from the threshold of human hearing at 0 dB SPL all the way up to very loud sounds above 100 dB SPL.

2. There’s its frequency, or how many times per second the wave compresses air; it’s measured in wave cycles per second, or Hertz (Hz). We say that the A above middle C has a frequency of 440 Hz.

3. There’s its waveshape. All sound waves are made up of a combination of basic simple waves called sine waves. There’s the lowest frequency wave, thefundamental, and then a mix of higher-frequency information blended into it calledovertones. Every sound has a different blend of overtones over time; that’s what makes a flute playing a C sound different than a horn or guitar playing the same note.

Some overtones are multiples of the fundamental—if the fundamental is at 55 Hz, there may be overtones at 110, 220, 440, etc.. These overtones are called harmonics. Other overtones are inharmonic, without this clear relationship to the fundamental. We hear them as clangorous or noisy, like the attack of a ringing bell or the chiff of breath on a flute.

4. There’s its wavelength… how long a distance you can measure between the start of one wave and the start of the next. This is a really important property, because how a sound wave “fits” into a room has a direct bearing on how loud or controllable it is!

We can calculate the wavelength of any wave if we know its frequency and its speed; this applies to light waves, sound waves, any kind of wave. The formula is simple:

Speed = Frequency times Wavelength, so Wavelength is Speed divided by Frequency.

Now, we know the speed of sound in air at sea level; it’s 1130 feet per second (fps). So a sound wave’s wavelength in feet equals 1130 fps divided by the frequency in Hz.

Here’s a couple of examples: A low E on a guitar has a fundamental frequency of 82 Hz; its wavelength is 1130 / 82 = 13.8 feet. That’s a pretty long wave. Compare that with the highest C on a piano. Its fundamental frequency is 4000 Hz, so its wavelength is 1130 / 4000 = 0.28 feet, or a bit over 3 inches: a much shorter wave.

So, as you can imagine, when we play back music on loudspeakers or have a set of instruments playing in a room, there are all kinds of waves bouncing around at all kinds of wavelengths. When two of them happen to line up so that a high pressure area of one is at the same place as another high pressure area, the overall pressure will be still higher, i.e., the wave will be louder. And when two of them line up so that a high pressure area of one is at the same place as a low pressure area of another, they’ll partly cancel out and the wave will be softer.

In other words: in any given room where there’s sound, certain frequencies will be louder than you think they’d normally be, and certain frequencies will be softer. The room won’t be accurate in representing the actual sound being played, and if you track and mix in such a room then play your music back elsewhere, it won’t sound the way you think it should. Presto: you now know why acoustics and sound control in rooms is so important!

Next time, we’ll start to look at how these properties of sound combine to create real-world acoustic problems. See you then!

Filed Under: Audio Production Tagged With: audio engineers, Dan Friedman, Recording, sound advice, studio, VO, voice over, voiceover

Change Is Good

April 13, 2011 by Dan Friedman

Dan Friedman, microphoneSince returning from Italy a couple of weeks ago, I’ve been dealing with a trademark issue regarding the name of my website. While I won’t express my thoughts about the need for this change or even get into the specifics, I will say that it is great to know that my book SOUND ADVICE – Voiceover From An Audio Engineer’s Perspective, my blog and my presence in the VO world are getting noticed. I greatly appreciate the kind and supportive messages I’ve received in response to the book and also my blog articles, both on my site and on the ProComm Voices website.

I want to take this opportunity to thank attorney and voice actor Rob Sciglimpaglia for his help with the trademark issue. A couple of days before I left town, Rob “friended” me on Facebook. I didn’t know Rob, but I knew of him. I had read some of his postings on various voiceover related forums and websites. As fate will have it… Rob’s timing could not have been better. When I returned from my trip, waiting for me, was a letter informing me of the trademark issue. I immediately contacted Rob. He was very helpful, friendly and responsive throughout the whole process. It is nice to know that there is an attorney who not only understands the legal issues related to our business, but also actively participates in it as a voice talent.

Change is a certainty in life. Although we don’t always get to choose when a change happens or becomes necessary, it still often leads to bigger and better things. With this in mind, I’m announcing that SoundAdviceVO.com is changing its name to Sound4VO.com and my Facebook page, SoundAdvice – Voiceover, will also change to Sound4VO. Please make a note of these changes.

My mission (which remains the same) is to help voice talent everywhere sound their best and to effectively communicate the messages of my clients for whom I provide my voice. I look forward to helping voice actors with their equipment, studios, demos, and deliveries and also to sharing the knowledge I’ve gained from years of experience on both sides of the microphone with our industry. I love my job!

Filed Under: Sound4VO News Tagged With: audio engineers, Dan Friedman, Rob Sciglimpaglia, sound advice, sound4vo, VO, voice, voice over, voiceover

TONIGHT is the drawing

April 4, 2011 by Dan Friedman

Dan Friedman at the microphoneHi everyone!

I’ve been away for a couple of weeks (one of those in Italy), but I’ve returned and am looking forward to getting back to blogging and helping VO talent sound their best.

Tonight I’ll be drawing the name of the winner of a copy of SOUND ADVICE – Voiceover From an Audio Engineer’s Perspective. Today is your last chance to post a photo of your home studio setup to Facebook and tag me in the photo. Thanks to everyone who entered. There are some great looking studios out there!

I’d also like to mention that there will likely be some changes coming to both my website and facebook page for the book. I’ll keep you posted.

Have a great day!

Dan

Filed Under: Sound4VO News Tagged With: Dan Friedman, microphone, studio, VO, voice, voice demo, voice over, voiceover

Use Your Voice, But Be Careful What You Say

March 16, 2011 by Dan Friedman

Use your voice, but be careful what you say. Gilbert Gottfried was not so careful, and he tweeted himself out of a VO gig. Tasteless comments he posted on Twitter about the Earthquake and Tsunami in Japan led Aflac to fire him as the voice of the Aflac Duck.

Once again this proves that in our brave new world of social networking, you must carefully consider everything you say and/or post. An online presence is essential for all businesses and that presence must be perceived as positive in order to succeed. There is no doubt that contemplating everything you say or write can be exhausting, but failing to do so can be disastrous. Also it is not just what you say, but when you say it. It is a universal truth that, in comedy, timing is everything. Clearly Gottfried’s statements were tasteless, but their timing even more so.

Gottfried is (arguably) a comedian. Comedians are expected to push the boundaries and we would probably not find many of them funny if they didn’t. However, he is also a celebrity voice talent who is closely associated with the Aflac brand. Anyone in a position such as this should feel some sense of responsibility and concern for their client. They should take into consideration how their client may be perceived when expressing a thought, opinion, or even making a “joke.”

“When it comes to social media, praise publicly… insult privately.” This is a phrase I was recently introduced to by my good friend Mercedes Rose. However, didn’t our Mom’s also say it best when they told us, “If you can’t say anything nice…don’t say anything at all”?

ALSO Posted on The PROCOMM VOICES Blog

Filed Under: Voiceover Tips & Advice Tagged With: audio engineers, Dan Friedman, Mercedes Rose, voice, voice over, voiceover

Use Your Tool

March 12, 2011 by Dan Friedman

Did that headline grab your attention? Good. But please get your mind out of the gutter. What I’m referring to of course, is your voice and I’m suggesting that you use it in new ways. Let me explain…

Last night I had the pleasure of emceeing our Cub Scout Pack’s Pinewood Derby. For those of you who don’t know… the Pinewood Derby is where Cub Scouts race wooden cars that they’ve built down a long sloped track. The Pinewood Derby is one of the biggest events in cub scouting each year and it is taken very seriously (especially by the Dads). Each car is weighed-in and raced down every available lane in a series of heats to ensure fairness. The results of each heat are captured electronically with a motion detector at the finish line. By the end of the night, winners are announced for each rank as well as the overall pack winner. Most importantly, everyone gets really excited during the event and has fun.

So, how does this relate to voiceover? Simple really. As I mentioned, I emceed the event. I was not expecting to be in this role, so it was a bit of a surprise (like getting a script just as a session is supposed to begin). The Cubmaster had planned on doing it but was not feeling well, so he asked if I would.

This scenario is quite a bit different from being in a quiet room where nobody even sees me when I’m working (engineering or voicing). It got me behind the microphone in front of a large, noisy and yet still somewhat intimate crowd. Having been a live sound engineer and in radio for a number of years, my only stage experience consists of announcing bands to completely impersonal crowds of thousands or to saying “one, two, one, two” to test clomid microphones. So… this was a very different experience for me.

I had no idea what I was going to say to keep the crowd entertained throughout the night (ugh, where’s my script?) but began by welcoming the crowd, announcing the event and just taking it from there. As the night went along, it got easier and more fun. I took on the role of an announcer, just as I would if I were in the booth reading a script. By the end of the night, several people had come up to me to say that I “missed my calling” (which I thought was kind of funny). It was fun to use my voice in a completely different way and in a completely different setting.

Versatility is a key component to success in voiceover. The more styles and deliveries you are able to successfully provide will open doors to greater and more varied opportunities. Putting yourself in different situations, such as going to another studio or on stage will give you more confidence and invaluable experience. If your current specialty is to be an announcer, practice reading as a story-teller or develop a character.

So, get out there! Try new things and use your voice (your tool) in the same way a scout uses a pocket knife… as a multi-tool.

– Dan

Filed Under: Sound4VO News, Voiceover Tips & Advice Tagged With: announcer, announcing, character, Dan Friedman, microphone, sound engineer, story-teller, studio, voice, voiceover

Is Creativity in Commercials Making a Comeback?

March 11, 2011 by Dan Friedman

For a long time, I’d say the last couple of years at least, it seemed that there was a lack of creativity in commercials. The vast majority of scripts I was recording, mixing, or voicing were simple voice and music spots. Lately though, I’ve noticed more dialogs as well as scripts with interesting scenarios and an abundance of clever lines. To all of the writers and ad agencies out there who are responsible for this… let me express my gratitude. What a welcome change!

Every single aspect of this great business gets even better when creativity is injected into the process. Recording sessions are more fun as talent get to interact and react in response to one another or their lines. Mixing is more fun with greater opportunities for sound design. Most importantly, the spots are more interesting and attention-getting when on the airwaves. Naturally, the concept must be well executed, but that is for another article. I don’t think I’m out of line by suggesting that nearly everyone prefers to listen to a compelling or clever story rather than be told what to do, or worse, shouted at (just ask my kids).

During the last several weeks I mixed a spot for a bank that placed a character in a silo to demonstrate that people can truly do their banking from anywhere. I voiced a spot that included clever and relatable lines in response to a kid who couldn’t stop asking, “why?” I’ve worked on a hospital spot where a husband took the lead in helping his wife prepare for surgery. These are just a few examples out of many. While I haven’t done any scientific studies (although there probably are some), I’m convinced that people are more likely to turn up or tune in to a commercial if it offers more than just price points and deals. The VW commercial that premiered during this year’s Super Bowl is a perfect example. It is cute, it is compelling and it tells a story (okay, so it does not include voice over… nothing is perfect).

Today’s technology makes sound design easier and faster than ever. Therefore, creativity doesn’t have to cost a lot more. As a VO engineer and producer I love creating a scene with sound. As a voice over talent, I love to communicate the unspoken messages of a script just as much as the spoken ones. I don’t know of any producers or voice talent who would not prefer to fully utilize the skills they’ve developed in their craft. My guess is that, if you are a writer, being creative and clever to effectively communicate a message is equally rewarding. So, to those writers out there who are bringing creativity back… thank you! I encourage you to keep it up and I look forward to helping you and your clients sound great.

Filed Under: Sound4VO News Tagged With: audio engineers, creativity, Dan Friedman, mixing, Recording, Recording sessions, sound design, voice, voice over, voiceover

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