Dan Friedman
Voice Over Coach & Demo Producer
828.551.0891
[email protected]
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Dan Friedman

A New Look for Sound4VO

November 28, 2012 by Dan Friedman

It was long overdue. Sound4VO.com desperately needed a new look. However, that wasn’t what I was thinking the day I called my friends at NYS3, Asheville’s new premier acting school, for recommendations on a photographer. I thought I was just going to get some head shots. I ended up with so much more.

When I met Megan Brown of MeBeImagery for the first time, we connected immediately. Her professionalism was undeniable. She took a genuine interest in the voiceover business, my “raise the bar” message and she was especially interested in my career goals. As I was mentally preparing myself for getting some new pictures, I was thinking, “I’m in voiceover… when it comes to photographs, I’ll just need something simple”. Megan had a different idea.

Megan is more than a great photographer. She is a talented web designer with a background as an actress. She understands the needs of performers. She had done her research and was excited to help me with more than just photos. She presented a plan to transition Sound4VO.com from something boring, simplistic and ineffective (my words) into something dynamic, sophisticated and… 1000 times better.

As I shared my thoughts, Megan was finishing my sentences. She not only knew what I wanted, she knew what I needed… often before I did. There are many website designers who can build a site, help you develop your brand and who can and will do a great job. Megan is local to me, which I felt was a huge advantage. But more importantly, I feel that Megan “got me” and her enthusiasm for the project is reflected in her work. I couldn’t be happier with the results.

You simply cannot be in business without a website. No matter who does your site, be sure to find someone you connect with and who understands and believes in you. I highly recommend Megan at http://www.mebeimagery.com.

Sound4VO is a brand new site where I can proudly display my work. But even better than that, it is a place where anyone in the voiceover industry can come to buy a copy of Sound Advice – Voiceover From An Audio Engineer’s Perspective, read the blog, ask questions and get answers. Do you have some technical questions? Need a second opinion on your studio sound, a demo or audition? Need additional help, direction or production? Let me know by using the “Contact” page.

Sound4VO has a companion site, Dan4VO.com. Dan4VO is an additional resource for people searching for a unique voice that can help deliver their message. Need a hip, youthful, energetic voice? How about someone cool and conversational? Perhaps a sound that is intelligent or even a bit quirky? Want someone who is efficient in the studio and experienced on both sides of the glass? Think Dan4VO. I want to help you communicate your message by bringing your words to life.

Filed Under: Sound4VO News

Thank you Voicebank!

November 26, 2012 by Dan Friedman

Big thanks to Colleen at Voicebank for this nice post on the voicebank blog!

http://blog.voicebank.net/quality-of-the-recording-for-voiceover/

Filed Under: Sound4VO News, Studio & Gear

Teaching at Edge Studios New York City

November 23, 2012 by Dan Friedman

Recording with Audacity. Made easy!

Learn the technical stuff. . .
so you can focus on Performance!

. . . With Engineer and Home Studio Expert Dan Friedman.

This exclusive 2-hour class is limited to
10 students for the ultimate interactive experience!

$97

Edge Studio NYC location
115 West 45th St, Floor 8, NYC

Sunday, December 2, 9:30am – 11:30am ET

Audacity is one of the most popular and free downloadable recording platforms for Voice Over. But it does not come with instructions!!

Dan Friedman will demystify this simple software so your home engineering will be smooth sailing.

Walk away knowing:
The best way to route your mic
How to set levels that match your voice
Tips to speed up your recording and editing
How to import music tracks and best mix them
How to save and convert files to MP3 and other formats
So if you’re using or planning on using Audacity, this is the time-saving, engineer-pleasing, sound enhancing, recording-better-class you need!

To register, call Edge Studio 888-321-EDGE (3343).

Filed Under: Audio Production, Sound4VO News

FaffCon 5 Voiceover Unconference… No Finish Line.

October 18, 2012 by Dan Friedman

FaffCon 5 reached the finish line, as all FaffCon’s have, in spectacular fashion. I can honestly say, I think this was the best FaffCon to date. This is a VERY BOLD statement, because every FaffCon has been absolutely amazing.

In the past, following each FaffCon, I have written blogs about my experience and thanked many people for specific things that they did or what effect they had on me while we were there. I will do that here, but to a much lesser degree than in past blogs. It is simply getting too difficult to remember everyone for everything they do to make FaffCon what it is, or to express how deeply I care about everyone who touches my life before, during and after each event.

FaffCon5 was special for many reasons.

The Omni Hotel was very nice and convenient to everything. I loved getting coffee with soy milk delivered to my door every morning.

The mix of great VO people and their talent was undeniable. Their energy was electric. The fact that many attendees had experienced at least one past FaffCon, allowed everyone to get in the groove and begin faffing without hesitation. Those new to FaffCon caught the vibe as to what this event is all about and joined in quickly. For everyone, it was safe, familiar, comfortable and fun.

The fact that so many people arrived a day early to spend as much time with friends as possible, is indicative of how welcoming the crowd is at FaffCon and how close many of us have become. I went to bed after 2AM each night (3AM on one night) just so that I could spend as much time as possible with old friends and get to know new ones. Sure, I was tired every morning at 7AM, but I would not have wanted to do it any other way.

Organizationally, as a member of the “Pit Crew”, I believe we are getting pretty good at this. As a simple example of how good… words really can not express what a pleasure it was to be able to sit in the lounge area with Amy Snively and watch her actually mingle with everyone. I don’t recall ever seeing that during a past FaffCon… she never had the time. Much of this is due to the tireless efforts of Lauren McCullough, who kept all of us in line and on task. She did so with a sweet smile, a calm nature and heaps of positive feedback. Lauren ROCKS!

As I mentioned earlier in this post, in the past I’ve written an extensive list of “thank you’s”. My good friends, and you know who you are, already know how much each of you mean to me, how much you inspire me and that I am here for each and every one of you. I love you all. With that being said, I still have a few specific shout outs that I must make.

Joey Schaljo – It was a pleasure meeting you. I really enjoy working with you through Edge Studios. I’m grateful for the opportunity to assist Edge students and teach Home Studio Classes. While I always enjoy seeing David Goldberg… you are MUCH prettier. Sorry David! 😉

Dave White and Leslie Wadsworth – Thank you both for extending FaffCon 5 by another day. I was thrilled to be able to give you a tour of ProComm Studios and share a meal of the best shrimp and grits anyone will ever find (thanks also to Tupelo Honey Cafe).

Monk Schane-Lydon – Thank you for inviting me into your “Home Studio on a Budget” session. Besides learning a few things and getting to know you a little better, it is refreshing to know that there are people in this business who will go to great lengths and stop at nothing to make their home studios, sound like pro studios.

Jeffrey Umberger – Thank you so much for your humor, your time and your kind words. It was great to hear that when I send you an audition, it makes you “proud”. That makes me feel proud and so very grateful for all of your hard work on our behalf.

Tanya Buchanan – What a pleasure it was to shut down the bar with you for two nights. While we may have closed down that bar, it is clear that you share my passion for “raising the bar” for our industry. Please do not hesitate to let me know how I can help you with that effort.

Cliff Zellman – What can I say? Thank you for being such a great friend. I’m fired up about our ideas and I know we can bring a new level of awesome to the voiceover world. Thank you for dinner-to-go on Sunday night. When I got home… I ate it up. YUM!

Amy Snively – I’m not thanking you for making FaffCon happen. I’ve done that many times. I’m not thanking you for your friendship. I do that often as well. I am thanking you for the two word phrase you told me as we were sitting down preparing for everything to get started. I’ve got several two word phrases in response, “I can”, “I will”, “I am” and… “love you”.

Dan Hurst – I should hand over all of my golden nuggets to you immediately.
Brother, you have no idea how much you have helped me and how much your words have inspired me. Both my present and my future are brighter thanks to you. Thank you! Thank you! Thank you!

At the closing circle of every FaffCon, we fill out postcards with personal messages that get delivered to us prior to the next FaffCon. I’ve always written down a personal goal that is big, yet completely achievable with hard work, perseverance and a little bit of luck… or maybe its magic. I’m very proud to say that I have met each goal. There is no finish line when it comes to FaffCon. When the event is over, the faffing continues.

FaffCon… makes magic happen.

Filed Under: Sound4VO News

Directing Voiceovers… Lend Me Your Words

October 3, 2012 by Dan Friedman

Click Here to Listen!

Effectively communicating with a voiceover talent during a recording session can be a struggle for clients, or for many new directors. Recently, a client suggested posting “a list of words that can be used to help explain the changes they would like the voice over person to modify.” This sounds like a great idea and an easy thing to do… right? Well, yes… and no. While a list may be helpful in some situations, it would only scratch the surface of what may be involved when directing a voice talent.

Contradiction

Much of the language used when directing seems contradictory. For example, “urgency” almost never means to read the script fast and “intensity” does not mean to shout or automatically give a script the monster truck rally treatment….

“SUNDAY! SUNDAY! SUNDAY! YOU’LL PAY FOR THE WHOLE SEAT… BUT YOU’LL ONLY USE THE EDGE!” 😎

While that delivery is intense… it would be inappropriate on an intense commercial for a hospital. Similarly, while “urgent care” in a hospital means to get care quickly, in a commercial for a hospital, “urgent” usually means to read somewhat slowly, with great concern and importance.

Another term that is used frequently is “cool”. Does this mean cool, as in hip or cool as in calm? Contradictory and/or ambiguous language is just one reason why a list of words or certain terminology will not help in every circumstance.

What’s My Motivation?

Because every talent responds differently to different methods of direction, what works for one talent… may not work for another. While some talent may respond well to simple words or verbal cues, others may need background information such as what the writer’s intention is or in what format will the final production be presented (radio/tv commercial, boardroom presentation, classroom presentation, etc.). Many voice talent like to know the environment in which a scene takes place… for example a coffee shop, city street corner, or bedroom. The same dialog can take place in any of these locations but each may require a different delivery. A voiceover talent may want to hear the music if it has been chosen, or be given specific guidance on inflections or even where to stop and take a breath. The possibilities and combinations of factors are seemingly endless.

Directing, like most things, is much easier after gaining experience. But, the best way to do any job… is by not having to work hard at it. Thankfully, there are a few ways to help you get the delivery you desire with minimal effort and without the need to do much directing. Like many other professions, using the right tools and having the right team can make the difference.

The Tools and the Team

The first best method for getting the delivery you want, is to have a well-written script. Good scripts provide road maps for the voice talent. Proper punctuation, grammar and formatting are helpful, but more importantly, the use of descriptive or illustrative words allow the talent to capture the mood and feel of the message. Unless you are seeking a delivery that is intentionally counterintuitive or completely unique (a character voice for example), the tone of the script should be obvious to the voice talent.

This brings us to the second best method, which is to choose the right talent for the job. Here is where things can get very tricky. A voice may sound great on a demo, but that doesn’t necessarily mean that the voice talent is the right choice for your script. Time and time again… big announcer voices are hired for their vocal quality, but are asked to sound conversational. This usually requires additional time and effort for the delivery to sound believable (as though a “real person” is presenting the information).

Some voice talent are more suited to announcer reads, others are great at sounding conversational and others are good at narrating or story-telling. Some talent can interpret copy flawlessly, while others need extensive direction, instruction and line reads in order to achieve the delivery you are seeking. Some talent can interpret copy very well while acting as a character, but have great difficulty when delivering the same material as themselves. The trouble is, as the client acting as director, you often don’t know what your chosen talent’s strengths and weaknesses are… until after you’ve hired him or her.

With a well-written script, it should rarely take a voiceover talent more than four attempts to get the tone of the delivery correct. The first take should be left to the talent’s interpretation of the script. A good voice talent will usually get reasonably close on the first pass. The second take is used for dialing up or dialing down the energy or for any clarifications on tone or characterization. The third take is for fine-tuning any changes made in take two. By take four, the over all tone will ideally be dialed-in.

No Substitute For Experience… or Great Ears.

Great voiceover talent don’t need much direction and a good script will provide most of the information a voice talent should need. But once the tone and delivery are where they need to be, tweaks and fine-tuning may still be necessary to help the talent provide the best performance possible. This is when experienced audio producers and engineers become an increasingly more valuable part of your team.

Professional audio engineers, who specialize in voiceover, often take on the role of director. They often work with many voice actors and have experience knowing not only what buttons to push on the equipment, but also which buttons to push within the talent that will produce the desired delivery. They may also be responsible for the assembling the final mix and will develop a “vision” for what will help the final production sound best. When you find an engineer who shares your vision, do not hesitate to allow him or her to interpret your needs and communicate them to the talent if you are having difficulty.

Lend Me Your Words

Clearly, there is a great deal involved in directing a voiceover session. While a list of words may not always be helpful or simple to create, there is no reason why we shouldn’t try. I’ve included a few words with their possible meanings in this article. I invite all of you (talent, directors, engineers, coaches… and everyone reading this blog) to add some of your own in the comments section and I’ll compile them for a future post. I look forward to seeing and hearing what you come up with.

Filed Under: Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, sound4vo, VO directing, voiceover, voiceover book

Gearing Up for FaffCon5

September 30, 2012 by Dan Friedman

Ladies and gentlemen, START YOUR ENGINES!! FaffCon5 is less than two weeks away. For me, as it has been the previous three FaffCons (I’ve only missed the very first one), it couldn’t have come at a better time. Since Charlotte, NC is only about an hour and a half from Asheville, it also couldn’t be in a better place.

Over the last couple of years, my career has taken many twists and turns. Like everyone in this industry, I also travel the highways and confront the crossroads that are associated with a voiceover career. Marketing, branding, improving my skills, balancing work and family, setting goals, getting word out about my book, and managing my very unique needs, is at times… exhausting. Thanks to FaffCons 2, 3 and 4 and the people who’ve made them happen (that is you, the participants, by the way) I’ve discovered new paths, navigated around obstacles, achieved new goals and have been driven to keep moving forward. All of this, plus continuing to make amazing new friendships, is why FaffCon is a vital part of my career, as well as my life.

While FaffCon has become important to my career, what has been even more rewarding, is the satisfaction I’ve received from helping others along their path. From providing new opportunities, to offering technical assistance, it is deeply gratifying to know that I have been a part of the pit crew that has helped other voice talent be in the driver seat and keep their careers on track.

You simply can not get this level of peer-to-peer career assistance or motivation at any other event. Furthermore, you will not find a group of people who are more passionate about their careers, or the voiceover industry in general, than you will at FaffCon. Whether some part of your career needs refueling, or you are looking for new ways to keep racing forward, a weekend at FaffCon is a must stop for every working professional in the world of voiceover.

Look for me while you are at FaffCon5. Let me know how I can help you. I believe that sharing in the success of others, is a great way to make it into the winner’s circle.

Filed Under: Sound4VO News

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