audio engineers

Change Is Good

April 13, 2011 by Dan Friedman

Since returning from Italy a couple of weeks ago, I’ve been dealing with a trademark issue regarding the name of my website. While I won’t express my thoughts about the need for this change or even get into the specifics, I will say that it is great to know that my book SOUND ADVICE – Voiceover From An Audio Engineer’s Perspective, my blog and my presence in the VO world are getting noticed. I greatly appreciate the kind and supportive messages I’ve received in response to the book and also my blog articles, both on my site and on the ProComm Voices website.

I want to take this opportunity to thank attorney and voice actor Rob Sciglimpaglia for his help with the trademark issue. A couple of days before I left town, Rob “friended” me on Facebook. I didn’t know Rob, but I knew of him. I had read some of his postings on various voiceover related forums and websites. As fate will have it… Rob’s timing could not have been better. When I returned from my trip, waiting for me, was a letter informing me of the trademark issue. I immediately contacted Rob. He was very helpful, friendly and responsive throughout the whole process. It is nice to know that there is an attorney who not only understands the legal issues related to our business, but also actively participates in it as a voice talent.

Change is a certainty in life. Although we don’t always get to choose when a change happens or becomes necessary, it still often leads to bigger and better things. With this in mind, I’m announcing that SoundAdviceVO.com is changing its name to Sound4VO.com and my Facebook page, SoundAdvice – Voiceover, will also change to Sound4VO. Please make a note of these changes.

My mission (which remains the same) is to help voice talent everywhere sound their best and to effectively communicate the messages of my clients for whom I provide my voice. I look forward to helping voice actors with their equipment, studios, demos, and deliveries and also to sharing the knowledge I’ve gained from years of experience on both sides of the microphone with our industry. I love my job!

Use Your Voice, But Be Careful What You Say

March 16, 2011 by Dan Friedman

Use your voice, but be careful what you say. Gilbert Gottfried was not so careful, and he tweeted himself out of a VO gig. Tasteless comments he posted on Twitter about the Earthquake and Tsunami in Japan led Aflac to fire him as the voice of the Aflac Duck.

Once again this proves that in our brave new world of social networking, you must carefully consider everything you say and/or post. An online presence is essential for all businesses and that presence must be perceived as positive in order to succeed. There is no doubt that contemplating everything you say or write can be exhausting, but failing to do so can be disastrous. Also it is not just what you say, but when you say it. It is a universal truth that, in comedy, timing is everything. Clearly Gottfried’s statements were tasteless, but their timing even more so.

Gottfried is (arguably) a comedian. Comedians are expected to push the boundaries and we would probably not find many of them funny if they didn’t. However, he is also a celebrity voice talent who is closely associated with the Aflac brand. Anyone in a position such as this should feel some sense of responsibility and concern for their client. They should take into consideration how their client may be perceived when expressing a thought, opinion, or even making a “joke.”

“When it comes to social media, praise publicly… insult privately.” This is a phrase I was recently introduced to by my good friend Mercedes Rose. However, didn’t our Mom’s also say it best when they told us, “If you can’t say anything nice…don’t say anything at all”?

ALSO Posted on The PROCOMM VOICES Blog

Is Creativity in Commercials Making a Comeback?

March 11, 2011 by Dan Friedman

For a long time, I’d say the last couple of years at least, it seemed that there was a lack of creativity in commercials. The vast majority of scripts I was recording, mixing, or voicing were simple voice and music spots. Lately though, I’ve noticed more dialogs as well as scripts with interesting scenarios and an abundance of clever lines. To all of the writers and ad agencies out there who are responsible for this… let me express my gratitude. What a welcome change!

Every single aspect of this great business gets even better when creativity is injected into the process. Recording sessions are more fun as talent get to interact and react in response to one another or their lines. Mixing is more fun with greater opportunities for sound design. Most importantly, the spots are more interesting and attention-getting when on the airwaves. Naturally, the concept must be well executed, but that is for another article. I don’t think I’m out of line by suggesting that nearly everyone prefers to listen to a compelling or clever story rather than be told what to do, or worse, shouted at (just ask my kids).

During the last several weeks I mixed a spot for a bank that placed a character in a silo to demonstrate that people can truly do their banking from anywhere. I voiced a spot that included clever and relatable lines in response to a kid who couldn’t stop asking, “why?” I’ve worked on a hospital spot where a husband took the lead in helping his wife prepare for surgery. These are just a few examples out of many. While I haven’t done any scientific studies (although there probably are some), I’m convinced that people are more likely to turn up or tune in to a commercial if it offers more than just price points and deals. The VW commercial that premiered during this year’s Super Bowl is a perfect example. It is cute, it is compelling and it tells a story (okay, so it does not include voice over… nothing is perfect).

Today’s technology makes sound design easier and faster than ever. Therefore, creativity doesn’t have to cost a lot more. As a VO engineer and producer I love creating a scene with sound. As a voice over talent, I love to communicate the unspoken messages of a script just as much as the spoken ones. I don’t know of any producers or voice talent who would not prefer to fully utilize the skills they’ve developed in their craft. My guess is that, if you are a writer, being creative and clever to effectively communicate a message is equally rewarding. So, to those writers out there who are bringing creativity back… thank you! I encourage you to keep it up and I look forward to helping you and your clients sound great.

Growing Talent – My Child Voiceover Artist

March 3, 2011 by Dan Friedman

My 8yr old son is a child voiceover artist, and today he had a VO gig. He’s been doing this since he was 5. In those early days, before he could read, I would sit in the booth with him, read the line and he would “parrot” the lines back to me the way I read them. These days… he’s almost entirely on his own.

Today was harder than most, probably because I was still involved. I think he tends to overdo it a little when I’m around. I sat behind the scenes on another session he did a couple of weeks ago, with another engineer, and he was nearly flawless. His interpretation was spot on from the very first take. I guess we really know how good our kids are, or maybe how good we’re doing as parents, by how they behave when they think we’re not looking.

Today’s job was a full 30 second spot where he had to say things like “free frozen” and “fifteenth”. He also had to say “particularly”. These words are a mouthful for some adult voiceover talent and especially for his (still) chubby cheeks. After only a few takes he began saying everything so well that the client and I decided to use some earlier takes simply because the stumbles were cuter.

What is probably most exciting though is hearing the progress he’s made over one year. He worked on this campaign last year as well. Today we updated one of the three spots he did last year (all full 30 second spots with him carrying the entire spot). Two of the three are being used again. After warming up a little, his interpretations came together quickly. He didn’t need nearly as many takes as last year and the editing took no more than a few minutes. He did a great job and the spot came out very nicely. Needless to say, I’m proud.

Although both of my son’s have been doing VO work, I’m pretty sure they won’t pursue it as a career and I’m not sure I would want them to. But I do want both of my sons to do what their daddy does… so I tell them, “do what you love and figure out a way to make a living at it.”

Speaking of my other son, my 6 year old wanted to know why he didn’t have a VO job today. He clearly understands this business pretty well already… don’t you think?

Dan

I’m Hearing You… and Thank You.

March 2, 2011 by Dan Friedman

As I opened my Facebook page today I saw some great comments from a few of my new Faffcon friends.

Randye Kaye – “Dan Friedman your whole blog rocks! great advice for Vo directors, talents and engineers as well. will share the link.”

Mercedes Rose – “Immediately came home and adjusted all the settings in my studio. I sound even more brilliant. Didn’t even know that was possible. Thanks to you, ya golden nugget you.”

Loren Kling– “Dan, nice meeting you and great book so far. Was reading it on the plane and may have scored a future VO opportunity.”

THIS IS AMAZING STUFF! THANK YOU SO MUCH!
I’ve got to be honest… I don’t normally hear these things. As voiceover artists, audio engineers and studio people in general we are all very isolated at times. We live in bubbles (that are kept cold, dark and are filled with pretty lights and fun knobs and faders to play with). Sure we sometimes get praised for the work that we do, usually when we are doing it… and that is great, but rarely does it continue beyond that moment.

I’ve been at ProComm Voices for nearly 10 years. Doing a great job is what is expected of me and what I expect from myself as well as my co-workers. Because we all routinely deliver on this promise, we rarely take the time to praise one another… it would almost seem silly to do so.

Praise sure does feel good though. Never in my wildest dreams did I imagine that the things I had to say at Faffcon, or that my book, would be so graciously accepted. Subsequently, I never in my wildest dreams thought that I would feel so good hearing what great results people are having because of something I said or wrote. Thank you so much for the positive feedback and please… do not hesitate to also let me know if you disagree with something or would like more information or clarification on anything in the book. I want to continue to provide the best and most useful information I can for our VO community.

Thanks again to everyone who I spoke to at Faffcon… but especially to my friends and co-workers at ProComm Voices. You all do a great job!

-Dan

Change Is Good

Use Your Voice, But Be Careful What You Say

Is Creativity in Commercials Making a Comeback?

Growing Talent – My Child Voiceover Artist

I’m Hearing You… and Thank You.

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