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Win a copy of SOUND ADVICE!

March 15, 2011 by Dan Friedman

I’ll show you my home studio.

home studio, Sound4VO studio, Studio4VO, win a copy of Sound Advice

Now… you show me yours! Where do you voice from? Upload a photo to Facebook and tag soundadvice-voiceover, #soundadvice or my Facebook profile.

You can also find my Sound4VO Facebook page or read more about the book.

Share this post with your friends and encourage them to post their studio pics as well. Everyone who shares a tagged photo will be entered to win a copy of Sound Advice – Voiceover From an Audio Engineer’s Perspective. The winner will be randomly chosen on Monday April 4th. Don’t forget to “like” the page while you are there. Only one entry per person will be counted, but please share as many times and with as many friends as you like. It doesn’t matter whether you voice from a closet or from Abbey Road, we want to see it. So c’mon everyone… show us your studio!

Disclaimer: No purchase necessary. Not all who enter will win. Winner will be announced and contacted via facebook. Be sure to have valid contact info available. Autograph on winner’s copy available upon request (please no selling for large profit on ebay). Winner to be chosen from a drawing out of my sons baseball cap.

Use Your Tool

March 12, 2011 by Dan Friedman

Did that headline grab your attention? Good. But please get your mind out of the gutter. What I’m referring to of course, is your voice and I’m suggesting that you use it in new ways. Let me explain…

Last night I had the pleasure of emceeing our Cub Scout Pack’s Pinewood Derby. For those of you who don’t know… the Pinewood Derby is where Cub Scouts race wooden cars that they’ve built down a long sloped track. The Pinewood Derby is one of the biggest events in cub scouting each year and it is taken very seriously (especially by the Dads). Each car is weighed-in and raced down every available lane in a series of heats to ensure fairness. The results of each heat are captured electronically with a motion detector at the finish line. By the end of the night, winners are announced for each rank as well as the overall pack winner. Most importantly, everyone gets really excited during the event and has fun.

So, how does this relate to voiceover? Simple really. As I mentioned, I emceed the event. I was not expecting to be in this role, so it was a bit of a surprise (like getting a script just as a session is supposed to begin). The Cubmaster had planned on doing it but was not feeling well, so he asked if I would.

This scenario is quite a bit different from being in a quiet room where nobody even sees me when I’m working (engineering or voicing). It got me behind the microphone in front of a large, noisy and yet still somewhat intimate crowd. Having been a live sound engineer and in radio for a number of years, my only stage experience consists of announcing bands to completely impersonal crowds of thousands or to saying “one, two, one, two” to test clomid microphones. So… this was a very different experience for me.

I had no idea what I was going to say to keep the crowd entertained throughout the night (ugh, where’s my script?) but began by welcoming the crowd, announcing the event and just taking it from there. As the night went along, it got easier and more fun. I took on the role of an announcer, just as I would if I were in the booth reading a script. By the end of the night, several people had come up to me to say that I “missed my calling” (which I thought was kind of funny). It was fun to use my voice in a completely different way and in a completely different setting.

Versatility is a key component to success in voiceover. The more styles and deliveries you are able to successfully provide will open doors to greater and more varied opportunities. Putting yourself in different situations, such as going to another studio or on stage will give you more confidence and invaluable experience. If your current specialty is to be an announcer, practice reading as a story-teller or develop a character.

So, get out there! Try new things and use your voice (your tool) in the same way a scout uses a pocket knife… as a multi-tool.

– Dan

Is Creativity in Commercials Making a Comeback?

March 11, 2011 by Dan Friedman

For a long time, I’d say the last couple of years at least, it seemed that there was a lack of creativity in commercials. The vast majority of scripts I was recording, mixing, or voicing were simple voice and music spots. Lately though, I’ve noticed more dialogs as well as scripts with interesting scenarios and an abundance of clever lines. To all of the writers and ad agencies out there who are responsible for this… let me express my gratitude. What a welcome change!

Every single aspect of this great business gets even better when creativity is injected into the process. Recording sessions are more fun as talent get to interact and react in response to one another or their lines. Mixing is more fun with greater opportunities for sound design. Most importantly, the spots are more interesting and attention-getting when on the airwaves. Naturally, the concept must be well executed, but that is for another article. I don’t think I’m out of line by suggesting that nearly everyone prefers to listen to a compelling or clever story rather than be told what to do, or worse, shouted at (just ask my kids).

During the last several weeks I mixed a spot for a bank that placed a character in a silo to demonstrate that people can truly do their banking from anywhere. I voiced a spot that included clever and relatable lines in response to a kid who couldn’t stop asking, “why?” I’ve worked on a hospital spot where a husband took the lead in helping his wife prepare for surgery. These are just a few examples out of many. While I haven’t done any scientific studies (although there probably are some), I’m convinced that people are more likely to turn up or tune in to a commercial if it offers more than just price points and deals. The VW commercial that premiered during this year’s Super Bowl is a perfect example. It is cute, it is compelling and it tells a story (okay, so it does not include voice over… nothing is perfect).

Today’s technology makes sound design easier and faster than ever. Therefore, creativity doesn’t have to cost a lot more. As a VO engineer and producer I love creating a scene with sound. As a voice over talent, I love to communicate the unspoken messages of a script just as much as the spoken ones. I don’t know of any producers or voice talent who would not prefer to fully utilize the skills they’ve developed in their craft. My guess is that, if you are a writer, being creative and clever to effectively communicate a message is equally rewarding. So, to those writers out there who are bringing creativity back… thank you! I encourage you to keep it up and I look forward to helping you and your clients sound great.

Voice Over Times Article

March 9, 2011 by Dan Friedman

Check out the Voice Over Times article about Sound Advice! Click here to read the article: “AUDIO ENGINEER GIVES SOUND ADVICE TO VOICE TALENT.”

Thank you Stephanie!

Growing Talent – My Child Voiceover Artist

March 3, 2011 by Dan Friedman

My 8yr old son is a child voiceover artist, and today he had a VO gig. He’s been doing this since he was 5. In those early days, before he could read, I would sit in the booth with him, read the line and he would “parrot” the lines back to me the way I read them. These days… he’s almost entirely on his own.

Today was harder than most, probably because I was still involved. I think he tends to overdo it a little when I’m around. I sat behind the scenes on another session he did a couple of weeks ago, with another engineer, and he was nearly flawless. His interpretation was spot on from the very first take. I guess we really know how good our kids are, or maybe how good we’re doing as parents, by how they behave when they think we’re not looking.

Today’s job was a full 30 second spot where he had to say things like “free frozen” and “fifteenth”. He also had to say “particularly”. These words are a mouthful for some adult voiceover talent and especially for his (still) chubby cheeks. After only a few takes he began saying everything so well that the client and I decided to use some earlier takes simply because the stumbles were cuter.

What is probably most exciting though is hearing the progress he’s made over one year. He worked on this campaign last year as well. Today we updated one of the three spots he did last year (all full 30 second spots with him carrying the entire spot). Two of the three are being used again. After warming up a little, his interpretations came together quickly. He didn’t need nearly as many takes as last year and the editing took no more than a few minutes. He did a great job and the spot came out very nicely. Needless to say, I’m proud.

Although both of my son’s have been doing VO work, I’m pretty sure they won’t pursue it as a career and I’m not sure I would want them to. But I do want both of my sons to do what their daddy does… so I tell them, “do what you love and figure out a way to make a living at it.”

Speaking of my other son, my 6 year old wanted to know why he didn’t have a VO job today. He clearly understands this business pretty well already… don’t you think?

Dan

I’m Hearing You… and Thank You.

March 2, 2011 by Dan Friedman

As I opened my Facebook page today I saw some great comments from a few of my new Faffcon friends.

Randye Kaye – “Dan Friedman your whole blog rocks! great advice for Vo directors, talents and engineers as well. will share the link.”

Mercedes Rose – “Immediately came home and adjusted all the settings in my studio. I sound even more brilliant. Didn’t even know that was possible. Thanks to you, ya golden nugget you.”

Loren Kling– “Dan, nice meeting you and great book so far. Was reading it on the plane and may have scored a future VO opportunity.”

THIS IS AMAZING STUFF! THANK YOU SO MUCH!
I’ve got to be honest… I don’t normally hear these things. As voiceover artists, audio engineers and studio people in general we are all very isolated at times. We live in bubbles (that are kept cold, dark and are filled with pretty lights and fun knobs and faders to play with). Sure we sometimes get praised for the work that we do, usually when we are doing it… and that is great, but rarely does it continue beyond that moment.

I’ve been at ProComm Voices for nearly 10 years. Doing a great job is what is expected of me and what I expect from myself as well as my co-workers. Because we all routinely deliver on this promise, we rarely take the time to praise one another… it would almost seem silly to do so.

Praise sure does feel good though. Never in my wildest dreams did I imagine that the things I had to say at Faffcon, or that my book, would be so graciously accepted. Subsequently, I never in my wildest dreams thought that I would feel so good hearing what great results people are having because of something I said or wrote. Thank you so much for the positive feedback and please… do not hesitate to also let me know if you disagree with something or would like more information or clarification on anything in the book. I want to continue to provide the best and most useful information I can for our VO community.

Thanks again to everyone who I spoke to at Faffcon… but especially to my friends and co-workers at ProComm Voices. You all do a great job!

-Dan

Win a copy of SOUND ADVICE!

Use Your Tool

Is Creativity in Commercials Making a Comeback?

Voice Over Times Article

Growing Talent – My Child Voiceover Artist

I’m Hearing You… and Thank You.

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