Dan Friedman
Voice Over Coach & Demo Producer
828.551.0891
[email protected]
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Sound4VO News

FaffCon4… the Faffterglow

April 3, 2012 by Dan Friedman

In the past, I’ve tried to write Fafftermath blogs much sooner than a week and a half after the event. But, over the last week, I was still working on FaffCon; editing and working with the recordings we did with Dean Panaro for Voicebank. Between jet lag and all of my regular responsibilities, it was slow going. I’m pleased to say that I’ve finally wrapped it all up.

Listening back to all of the recordings has been a great experience. Like Dean mentioned several times in the session… it is all about the playback. While I work with several of you on a regular basis, it is pretty awesome to get to know nearly all of you behind the microphone as well as face to face. It really is a special privilege and just one of many reasons why I love being a part of FaffCon.

Like all FaffCons, each is very different… and they just get better and better. While I’ve been bringing audio gear since FaffCon2, this was the first time I was an official member of the staff (it was actually the first time we had an official staff). Being a part of planning and creating the experience was amazing. I can’t say enough good things about the people who help make it all happen and let me tell you, more time, effort and attention to detail goes into it than I ever realized. That being said, I’d like to recognize the people who’ve shared in the planning over the last six months.

Amy Snively (and Paul and Devon), Pam Tierney, Connie Terwilliger, CC Heim, Natalie Stanfield Thomas,Kelley Buttrick, Lauren McCullough,Bob Souer (and Karen, Eric and Cinda), Peter O’Connell and Corey Snow. What can I say that I haven’t told you all in person or written in the past. You are all amazing and I thank you for the wealth of experience, generosity and talent you’ve shared with me. It has been great getting to know each of you better, talking with all of you week after week and watching our efforts come together to make it happen. I simply can’t thank each of you enough for your friendship. I love you all!

….and now some other special mentions.

Marc Cashman – You are as nice as you are talented and I meant what I said in closing circle; (paraphrasing) while I would’ve been a part of FaffCon no matter what, knowing you were going to be there brought my level of excitement and enthusiasm to new heights. Meeting you exceeded all of my expectations.

Cliff Zellman – I appreciate your experience, talent and support. You’ve become a great friend and I look forward to many years of sharing the craziness we see and hear.

Doug Turkel – We never seem to get to talk enough at FaffCon, but I like the fact that when we do, we always seem to be on exactly the same page. I know we’ll be talking a whole lot more very soon.

Liz deNesnara – Within seconds of meeting you for the first time at FaffCon 2, you’ve been an amazing friend. You are genuine… and I always enjoy hanging out with you.

Amy Taylor – Working with you is always a pleasure. Getting to know you better and being able to call you a friend… even more so.

George Whittam – It was great to meet you and share stories with you. Who knew we had so much in common? I’m certain we can help each other and simultaneously help everyone in the industry.

J.S. Gilbert – While you’re wealth of experience and talent make you a force to be reckoned with…it was great getting to also see the softer side of J.S. Gilbert. Thank you for sharing your experience, your stories and the many characters you do.

Tim Keenan, Steve Cunningham, Steve Sevanyu and Dan Lenard – It was great being on the “Ask the Audio Guys” panel with each of you (along with Cliff and George). I hope we get the chance to do it again sometime.

Diane Maggipinto– I was thrilled to give you a tip that earned a “Golden Nugget”. Thank you!

Andy Curtis – It was a pleasure getting to know you and I’d love to hang out with you more… especially in Australia!

David Goldberg – Okay, we barely had the chance to hang out this time other than at breakfast, but it is always great talking to you. I’m thinking a trip to New York is in my future for this summer… I hope to see you then and I’m sure we’ll talk even sooner.

Colleen Collin and Ashley Russo – Colleen, I always enjoy working with you (and Courtney) and I can’t thank you enough for all of your kind words and support. Ashley, you are fantastic. I’m really excited about the future possibilities and opportunities. YOU BOTH ROCK!

Dean Panaro – Major thanks for going the distance with all of us on Friday night. I loved your insight and especially how emphatic you were about the importance of having good gear. Thank you and I hope we’ll work together again in the future.

Thanks also to: Trish Basanyi, Bobbin Beam, Lisa Biggs, , Matt Cowlrick, Melissa Exelberth, Tom Dheere, Larissa Gallagher, Lee Gordon, Mara Junot, Randye Kaye, Fran McClellan, Chris Mezzolesta, Bruce Miles, Jay Patrick, Jenifer Platt, Talmadge Ragan, Mercedes Rose, Monk Schane-Lydon, Kitzie Stern, Leslie Wadsworth, Dave White, Janet Walton and everyone else at FaffCon4.

I look forward to seeing you at FaffCon5 in Charlotte, NC!

Filed Under: Sound4VO News

FaffCon 4 Is Almost Here

March 15, 2012 by Dan Friedman

At this time next week, I’ll be on my way to Ventura Beach to start my FaffCon experience… and let me tell you, it really can’t get here soon enough. Like past FaffCons, I fully expect that this one will exceed all of my expectations. It will be educational and inspiring. The talent will be stellar. I’ll have fun with old friends and make many new ones.

If you are a pro and have never been, you should put it on your list of things that you must do. If you’ve already attended a previous FaffCon then I’m sure you will be back again and I will see you there because…

I LOVE FAFFCON!

As always there is an incredible list of talent and sponsors who help make it possible. Please visit them and support them.

Now… I’m going to go pack.

Voicebank.net
Bob Souer – Professional Story-teller
Edge Studio
Mara Junot – Professional Voice Talent
Audio-Technica
BSW (Broadcast Supply Worldwide)
Voice Actor Dave Courvoisier
Liz de Nesnera – French and English Voice Over Talent
GA Voiceovers – The Voice of Technology
Get Rich – Rich Owen | Voiceover Talent
JS Gilbert -Professional Voice Talent
Bobbin Beam – ISDN Voice Actress | Female Voice Talent
Voiceovers by Moe
Melissa Exelberth – Bilingual ISDN Voice Talent
Harlan Hogan’s Voiceover Essentials
The VO-BB.com
VoxMan – Corey Snow Voice Actor
Word2Wav An Automated Audio Recording Application
Source Elements
Lynda.com – Online Software Training Videos
D3 Voiceworks – Diane Maggipinto Female Voice Talent
Sound Advice – Voiceover from an Audio Engineer’s Perspective
Voice Over Xtra – The voice-over industry’s online news, education and resource center
The Dallas Voice Acting Meetup Group

Filed Under: Sound4VO News

The Voiceover Writers… and Their Most Influential Articles for 2011

December 23, 2011 by Dan Friedman

What an incredible honor it was to find out this week that I had been named one of the most influential voiceover writers for 2011 in a Voices123 survey. It is such a thrill to receive that kind of recognition. While I’m very grateful and appreciative, my goal has never been anything more than to provide helpful information that all of the people in our industry can enjoy, and hopefully use to their benefit.

For me, the most exciting part of this accolade is the company that I get to share it with. This is an amazing group of people, many of whom I’m proud to be able to call my friends. Each of them has written articles during this past year that have been inspirational and helpful to our community or that simply remind us to stop and think. I strongly encourage everyone reading this article to check out the blogs, newsletters and postings of all of these great voiceover talent and writers.

Along with a little tribute from me, I’ve put together a collection of what I consider to be, some of their most important pieces. This collection also includes a few great articles by some very talented guys that were not mentioned in the survey, but I believe what they’ve written… should not be missed.

For those of you listed here… I look forward to reading more from all of you in 2012!

Bob Souer

While there are many helpful and kind people in this industry who are willing to share their secrets of success, I can’t think of anyone who demonstrates this kindness and shares more than Bob Souer. Bob truly is (as he says) the “second nicest guy in voiceover”. His “Invite the Avalanche” discussion at Faffcon is always a huge hit and now it is available on his blog. Thank you Bob!

Invite-the-avalanche-part-1
Invite-the-avalanche-part-2
Invite-the-avalanche-part-3
Invite-the-avalanche-part-4
Invite-the-avalanche-part-5

Cliff Zellman

Cliff Zellman’s article about “Branding vs. Positioning” is a must read. He wasn’t on the list but this article received a great deal of attention and positive feedback… read it and you’ll understand why. If you are new to the industry, or even if you’ve been around awhile, the concepts discussed here are essential to understand as you travel down this career path. Thank you Cliff!

Branding-vs-positioning

Connie Terwilliger

Connie Terwilliger’s conversational style and years of experience make her blog postings both educational and relatable. She tells it like it is, and she is always thought provoking. This post encourages self-evaluation which, when performed, should help the reader make choices and ultimately focus on what is best for them. Thank you Connie!

Variety-is-it-the-spice-of-the-voiceover-life

Dave Courvoisier

I felt I would be doing a disservice by choosing only one article or series of articles from Dave Courvoisier. Dave’s blog is jam-packed full of information that is updated almost daily. When it comes to tech stuff, Dave is almost always one of the first to try out the newest gadgets and tell the rest of us about them. Thank you Dave!

CourVO

Derek Chappell

Like Dave, I simply could not choose one article from Derek Chappell. Besides, providing great information throughout the year, Derek is currently challenging us with a fun and informative contest called Match Game where you match a voice talent to their demo. Not only is it fun, but it entices us to listen to some really good demos by some great voice artists. Be sure to stop by and take the challenge… you might even win a prize! Thank you Derek!

The voice of your business

Doug Turkel

If Doug Turkel had only written one post all year, this post, which provides vital resources for voice artists would have been enough to get him included as an essential writer. His blog offers even more, but years of experience and a great deal of research went into this article and it is one every voiceover artist should keep bookmarked. Thank you Doug!

50-vital-business-resources-for-voiceover-talent

Ed Victor

Ed Victor leads a very active VO group on Linked In where nothing is off limits for discussion. He prides himself on “whacking the nest” from time to time. Frankly, I think it needs whacking. Ed gets the ball-rolling with a topic and the group takes it and runs with it. Rants, raves, controversy and praise… you can find it all at Ed’s “Working Voice Actor Group”. Thank you Ed!

Working-Voice-Actor-Group

J.S. Gilbert

I’ll be honest, I don’t know J.S Gilbert from blogs. I know his writing best from the VO-BB. He has strong feelings about a range of topics and is not shy about expressing his feelings or point of view. There is absolutely nothing wrong with that. Why should he be shy? This article is great because it clearly shows that he has asked himself this same question. It reminds every one of us that we should consider the things we write carefully. We also need to be prepared to either call “bullshit” or back up our position if someone calls it on us. Thank you J.S!

Social-media-is-it-better-to-keep-quiet-and-watch-others-make-mistakes-or-open-your-mouth-and-risk-getting-attacked

Maxine Dunn

Exceptional beauty and a brilliant mind for business… what more could someone ask for? Maxine Dunn has both and she shares her business advice in her newsletter. She is a frequent contributor to VoiceOverXtra and her latest article is indicative of how she wants each of us to overcome obstacles and take our voiceover business to the next level. Here is a link to that article and a link to sign up for her newsletter. I signed up… what are you waiting for? Thank you Maxine!

Voiceoverxtra.com-Dump Paralysis of Analysis
Maxinedunn.com/newsletter

Paul Strikwerda

When Paul Strikwerda received word that he’d been mentioned in this list of influential writers he commented somewhere that he does it (writing) “for the music, not for the applause”. Well, when Paul writes, it is like a conductor leading a symphony. He turned his series of blogs about building a studio into a book and wrote a blog… about effective blogging. But one of the biggest topics he covered in 2011, that everyone can benefit from, is pricing and value. Enjoy the music. Thank you Paul!

Power-pricing
Taken-for-a-ride
Right-on-the-money
Lowdown-on-lowballing
Bloody-bottom-feeders
Afraid-raising-rates?

Boosting-business-blog

Peter O’Connell

Peter O’Connell is a funny guy… and a marketing whiz. This article is about social media, marketing, image, writing and blogging. It discusses the concerns all of us have, especially those of us who write, about how much or how little we should put ourselves and what we have to say out there in the world of social media. This article is witty and thought provoking… which is quintessential Peter O’Connell. Thank you Peter!
The-oversharing-voice-talent

Randye Kaye

Randye Kaye combines years of experience as (among other things) a radio personality, voice talent, coach, and most recently a published author. Her positive attitude and exceptional knowledge of the skills needed as a voice talent, help people overcome obstacles everyday. Radio personalities often have a unique set of obstacles they must face while making the transition from radio to voiceover. This article gives those folks the encouragement they need to do just that. Thank you Randye!

networkedblogs.com – Randye Kaye

Some Audio Guy

I don’t even know his real name and he wasn’t named in the list, but SomeAudioGuy’s blogs are often about raising the bar… and I’m all for that. Here are two great examples. Thank you “SomeAudioGuy”!

Stop-spending-as-little-as-you-can
Combating-casual-understanding

Steven Lowell

Steven Lowell writes thought provoking articles that get people sharing, communicating and involved. He also shares a great deal of information offered by others. If it wasn’t for his post asking who the influential writers were… I wouldn’t have been able to honor the people you are reading about with this post. It is a fine example of what he offers to the community.

Voice the Dream
Survey-results-of-top-5-most-influential-voice-over-writers-in-2011

Terry Daniel

Terry Daniel cares about this industry and it comes through in his writing. He is not afraid to show some emotion and is also not afraid to tell it like it is. Like everyone on this list, he wants to raise the bar for our industry. These two articles are great examples of his passion and common sense approach. Thank you Terry!

Bouncing-higher
Epidemic-mediocrity

My biggest thanks go out to those of you who read our blogs and put our words into action in your own careers and in life. Without each and every one of you, our efforts would be futile. I think I can safely speak for everyone on this list when I say that we all appreciate the comments, feedback and helpful information that you add to our posts and we really appreciate when you share our posts with others. Sharing is caring.

The next time you see a post about an issue someone is struggling with, or are talking to someone about our business (the greatest business in the world), let them know about us, our writing and most importantly that we are here to help.

Happy holidays and best wishes for a happy and prosperous 2012!

Filed Under: Sound4VO News, Voiceover Tips & Advice Tagged With: 4VO, VO, voiceover

My 34 Hour New York City Voiceover Mixer Experience

December 6, 2011 by Dan Friedman

My journey to the 2011 New York City Voiceover Mixer began at 4:30 AM on Saturday when Orbitz called to tell me my flight leaves in three hours. If I lived in a big city, I would have appreciated that courtesy call, however I live in Asheville, NC (and only seven minutes from our small regional airport) so the call was not necessary.

At 7:30 that morning, I would be flying to New York City (the city that doesn’t sleep) to spend time with my voiceover friends, and make many new ones. This was far too exciting. So although I tried, I was simply too anxious to fall back asleep… and I wouldn’t sleep again until 2:30 PM on Sunday.

Liz DeNesnera, Dan Friedman, Melissa Exelberth at Mustang Harry’s – Photo by Fran McClellan

My amazing friend Melissa Exelberth offered to be my “handler” during my time in New York. I could not possibly have been in better hands. She picked me up from the airport and drove us right into the heart of the city. We parked right next to Madison Square Garden and walked a couple blocks to meet up with friends for lunch at Mustang Harry’s. As people continued to join us and others left to get ready for the evening’s main event, one couldn’t help but feel the anticipation building.

Erik and Lindsay Sheppard of Voice Talent Productions definitely know how to throw a party. The atmosphere at Arena was electric (and so was my LED EQ t-shirt). Everyone was looking great, smiling big, sharing stories and exchanging business cards. The legendary Marc Graue shared a story with me about Van Halen coming into his studio many years ago and how that was an instrumental part of his early success. This was very cool since, as anyone from my high school days can tell you, Van Halen was my favorite band for many years. Thank you Marc for sharing that story and for being such a kind and giving person.

Giving away “Sound Advice”- Photo by Kurt Kelly

Speaking of giving, there were a ton of great giveaways including hats, classes, gift certificates and microphones. I was thrilled to have the opportunity to give away a couple of copies of Sound Advice – Voiceover From an Audio Engineer’s Perspective at the event. Thank you Erik for that opportunity and for your kind words about the book.

Peter O’Connell, Mara Junot and Dan Friedman – Photo by Linda Ristig

As the official party was shutting down, the after party was just getting started at Rosie O’Grady’s Irish Pub. During the hours spent there, I had the chance to get to know some of my good friends even better and, as I had hoped, made some great new friends as well. It is such an incredible feeling to be joined by people from all over the country and all over the world who all share a common career… and actually love it. This was not your ordinary business or corporate gathering.

For me and about 10 others, the night ended at a little “dive bar” in the East Village called Manitoba’s. It was everything a New York, rock and roll dive bar should be… small and covered in years worth of memorabilia. What a great vibe! By 4AM the place was shutting down and it was time to get everyone back to their hotels or home and for me, the airport. I landed, home in Asheville, at 2PM.

Dan Friedman and Pam Tierney – Photo by Linda Ristig

It was a long 34 hour journey. Was I exhausted? Yes. Was it worth it? Absolutely! Would I do it all over again? In a New York minute.

I wish that I could mention everyone that I had a chance to meet or speak with over the weekend. But, there are simply too many and I would feel terrible if I left anyone out. So, If you were one of the voiceover people I spent time with in NYC this past weekend… whether that time was only a minute or several hours… I just want to tell you how much I loved that time. Thank you all so much. I love this business and I love all of you.

Filed Under: Sound4VO News

In Memory – Bill Thomas

November 10, 2011 by Dan Friedman

From a whisper to a scream, Bill Thomas could do it all. There are few voices that are as big and booming and yet still as versatile as was the voice of Bill Thomas. There are even fewer people left in this industry who have the knowledge, perspective and technical skill that Bill possessed.

While Bill was often cantankerous and opinionated outside of the booth, he was also supportive and caring of those around him. He could drive people crazy and even make a person angry when he expressed his personal views and thoughts about the world. However, he never said a bad word about anyone personally. In fact, whether you agreed with him or not, he would still treat you with genuine respect, care and concern.

He was always at his best when he was in front of the microphone. I will remember him most fondly for being incredibly diverse, remarkably charming and exceptionally talented. His comedic timing, microphone technique and copy interpretation were all pure perfection. He was generous with compliments to the talent around him, including the writers, directors and engineers. He had a great ear and never complained about doing more takes if needed. He generously offered to work “until the point of diminishing returns” as we would frequently say. It was as though he never wanted to leave the mic.

I will miss working with you Bill.

I will end with the same words with which you often ended your recording sessions, “It was an honor and a pleasure.”

Click below to hear the amazing Bill Thomas:

In Memorium Bill Thomas
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https://sound4vo.com/wp-content/uploads/2023/05/DanFriedman_InMemorium_BillThomas.mp3

Filed Under: Sound4VO News

Executing a Vision in Voiceover

October 25, 2011 by Dan Friedman

Last Friday I found out that I won Edge Studios Weekly Script Recording Contest. How awesome is that? While I’m really excited about winning and I certainly had no expectation that I would, I’m also not surprised that my entry was successful. I had a clear “vision” of what my production was going to sound like when it was finished… before I even began to work on it. I believe that having that vision is what led to the success of my contest entry. That vision and the steps I took to turn it into a reality, is what this blog is all about.

Creative people often have a very good idea of what something will look or sound like before they even get started. That “vision” (for lack of a better word when it pertains to audio) is what guides you as you begin to put the elements together and execute your plan. But first, just as an artist needs a canvas, the director’s notes provide the framework and foundation for everything that follows.

Here are the notes from the Edge Studio website:

Director’s Notes:
“We’re looking for a talent who can provide fully produced spots with a new sound for some of our sport promos. The delivery should be energetic, hip, and confident — not gimmicky or conventional. We will want fully produced mp3s with music and sound effects (when appropriate). This audition should be 5 seconds and should be fully produced. Please slate your full name and “CBS Sports Telecast 1 audition”. Thank you.”

Being able to work within the guidelines provided is absolutely essential to success in this case. Just as a painter is (usually) limited to the space provided by canvas, TV and radio are limited by time. In this instance, the most strict guideline given was that the audition must be 5 seconds. There are some rules that can be broken… a time limitation on a broadcast production is not one of them.

A key element to not only having vision, but also knowing you can turn it in to reality, is having the right tools available to execute it. Having good quality tools allows a carpenter to build a house, a deck or install hardwood floors faster and easier then if they simply had a hammer and a saw. Good tools also help to ensure better results. The tools required for this audio production are: my voice, studio equipped with good quality gear, music, sound effects and powerful computer with multitrack DAW.

For voiceover and voiceover production, your vision for the final product must originate from the script. The script determines the voice delivery as well as the production elements that will be used to maximize the effectiveness of the full production.

Here is the script from Edge Studio’s website:

“This CBS Sports telecast is brought to you by Wells Fargo…. together we’ll go far.”

This script, as short as it is, provides a great deal of information. Of course “CBS sports” and “Wells Fargo” are important because they are the client’s names, but they’re also key to creating a vision for the overall production. Since this is a fast “sports” promo, strong and powerful music would seem appropriate. I chose two cuts that I believed would be a good fit. Because Wells Fargo is known for their horse and carriage theme, galloping horses make a great sound effect and help draw attention to the sponsoring client. As you will later read, Edge suggests using crowd noise or a sports team sound effect. While this would also be appropriate (and I had thought about it), my vision included the horses and I believed crowd noise could clutter the final mix. Using the horses also gave me the opportunity to illustrate the final line in the spot, “together we’ll go far” by panning the horses, with them entering the soundscape on the left and leaving it on the right.

My last step before getting into the booth to do the voiceover was to import a couple of “swish” sound effects and a “low drone” into my DAW. I would add these to give the spot more movement and create additional drama. They are only slightly audible in the final mix and are there to provide a sensation more than a noticeable sound.

After getting into the booth and recording the line ten times, I chose my second take. However, all of the takes were longer than five seconds, so time compression was an absolute must. Once that was done and I verified that the voiceover was still sounding good, it was time to mix.

First, I laid my voice track over the two music cuts I had chosen and decided which cut was working best. I then edited the music track to fit the 5 second time frame. Next I added the galloping horse sound effect, put it in position, edited that to fit the space I wanted to fill and panned it from left to right. Next, I added the low drone and swish sound effects. I mixed in the voice track and used dynamic compression, EQ and a little reverb to give the voice some additional separation and brilliance. Lastly, I mixed all the tracks down through a master limiter and exported it to a stereo MP3 file. Throughout this process I was adjusting levels and carefully listening to every element and every tweak. In the end, I had produced a spot that matched my “vision” almost exactly.

Here were the comments on my entry from Edge Studios:

Great job! His slate is clear and delivered in the same style as his audition. His mix is very solid. And he’s one of the very few to come in at the requested 5 seconds. Adding sound effects of a crowd cheering and/or a sports team playing would have made this audition even better (although doing so was not necessary). Nice work danfriedman!

Clear visions of the final production don’t always come easily, but it is certainly helpful when they do. In voiceover production, vision will usually begin with the script and the delivery, but truly come into focus as all of the elements are brought together. But what is even more important than your vision as the voice talent or the production engineer, is the clients vision for the final production. If your vision for the voiceover or the production doesn’t match that of your clients, it is critical that you have the ability to change your point of view. After all, beauty is in the eye… ahem… ear… of the beholder.

CBS Sports1 Audition
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https://sound4vo.com/wp-content/uploads/2023/05/DanFriedman_CBS_Sports1_Audition.mp3

Filed Under: Audio Production, Sound4VO News, Voiceover Tips & Advice Tagged With: 4VO, Dan Friedman, Edge Studios, VO, Voiceover Production

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