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Audio Production

Voiceover – Tips and Tricks for Audio Production

May 3, 2016 by Dan Friedman

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By Dan Friedman with contributors Dan Gustafson and Cliff Zellman

Let’s talk … audio production. While it is easy for a voice actor to think only of their performance and delivery of the copy, it is also important to remember that all of those beautifully spoken words are pieces in a larger audio landscape. For those interested in producing and mixing, or for those VO talent interested in a glimpse into the world of sound design, this post is for you. I’ve offered up a few tips about audio production and asked a few friends to contribute as well.

Check it out and if you have any tips, feel free to leave a comment.

My longtime friend, producer Dan Gustafson of Sonicbliss Productions, (Have you ever noticed how many guys named “Dan” work in this business? Weird.) recently produced my radio imaging demos. He did such a stellar job that listening to my Active/Alt Rock Imaging Demo actually makes the hair on my arms standup. Here he offers some of his production and mixing tips.

Panning, Pitch Adjustments and EQ:

If I’m trying to create a snowball fight scene I’m going to need a lot of elements. Snowballs flying, snowballs hitting things, crowd noise, outdoor ambience, peoples reactions to getting hit with a snowball etc.
The way I would approach this is, for all the various snowball impacts I would use a pitch plugin and pitch them differently so they all sound individual. Then pan them all over the place. One could be panned left to 34, another could be panned right to 57, another could be panned left at 72, another could be panned right at 99 one could be right down the middle in mono. The stereo spectrum we have to play with is so huge, take advantage of it.
In terms of EQ, carve out a space for each item. If I have a track of crowd noise and a track of outdoor ambience on top of each other, I might do a cut at 1800k on one track and a boost at 1800k on the other track. The frequency range can be whatever sounds good to you, the boost one and cut the other is the important thing.

VO Performance:

The best VO talents can take the worst piece of copy in the universe and make it sound compelling. How? Silence, inflection, dynamics and changing pace/intensity.
I think silence is huge but you need to be lucky enough to have copy that gives you room to breathe for that to work.
In terms of inflection, after you’ve read it a few times the way you “think” it should be read, try reading it with totally different inflections, energies and emphasis. It could sound horrible, but, you may find a gem take in there or something that leads you down a different path. These are the things that would help a VO talent stand out in a crowd of thousands.
When it comes to dynamic range, maybe think about a great song. It isn’t all in one dynamic range, it has soft parts and loud parts to emphasize certain points. Spot copy should be treated the same way in my view.
And how exciting is a movie trailer or song when it starts out slow, begins to build in speed and intensity, then hits a crescendo. Change of pace can build drama and that means a compelling piece.

Fine Tuning:

I had a boss once who told me, “Getting it to 95% could take you an hour, but then trying to get it to 100% could take another 3.” That made so much sense to me. As artists, we want everything to be perfect, but 95% of your best effort infused with the passion you bring to the mic every day is going to produce a great piece of work.

I met Cliff Zellman in 2011 and we immediately became good friends. We share similar points of view on nearly everything audio related. Cliff is a grammy winning producer who works in the fast paced world of automotive commercial production through the Texas based company Radiovision.
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Mixing VO with music and sound effects:

I try to carve out the center of the mix a bit, leaving plenty of room for the VO in the middle.  I listen for dominant frequencies within the center of the stereo music bed and drop them slightly using a good stereo-linked parametric EQ. Then I use a touch of side-chain compression on the music bed, using the voice as a trigger. Just a touch, maybe -1 or -2 db.

Reading for an audition:

Imagine what the visuals might be doing. Some scripts may have a column for video direction, but most audition scripts won’t. Look for clues in the script. Let the casting director know you understand the “layers” of the script.

Keep it clutter free!

Working in a clutter free environment is much more conducive to creativity then working amidst chaos. Less distractions can keep you in that “creative zone” easier and longer. This also goes for your computer’s directories and files. Just remember KICK (keep it clean, kid).

When mixing demos, commercial spots or working on audio productions of any kind here are some tools that I use as well as some things that I keep in mind:

Layering:

Layers of sounds are critical in audio production as we do not live in a world where only one sound at a time is occurring. Taking environment and sound location (left, right, up, down, forward, back) into consideration are critical to creating a realistic environment. Always listen to the world around you, so you can recreate that world more accurately in audio production.

For drama, sounds such as an explosion (for example) are usually not simply an explosion sound effect. They are far more exciting when multiple layers of sounds are brought together. An audio explosion might include an impact sound, the reflected concussion from the impact,  the sound of the low end boom and trailing rumble and perhaps even a subtle musical drone may be layered together to create a dramatic … BOOM!.

Timing:

The seventh dimension of recorded sound is time. Frequent changes in dynamics, tone and pacing hold the listener’s attention and make listening entertaining and fun.

Set limits:

Artists of the past were forced to come up with creative solutions because they were limited by the technology of the time. Now that computers make nearly anything possible in the audio realm, it is important to set limits and know when to call a project “done.”

Audio production requires practice, experimentation, a proper listening environment … and is one of the most fun and creative aspects of this business.

If you have tips, tricks, questions please leave a comment below.

Filed Under: Audio Production Tagged With: 4VO, audio engineers, Audio Production, Cliff Zellman, Dan Friedman, Dan Gustafson, demos, Recording, Sound Advice Voiceover From an Audio Engineer's Perspective, sound4vo, VO, VO directing, voice over, voiceover, voiceover book, voiceover recording, voiceover talent

Voiceover – Sounds To Get Your Heart Pumping

February 10, 2016 by Dan Friedman

logo 4voHappy Valentines week everyone! In the spirit of the upcoming holiday, I thought I’d share a production tip on how to create sounds that get your heart pumping. 😉 Have you ever wondered what individual elements can go into the sound design of producing a movie, television program, commercial, or even a voiceover demo? When it comes to audio production, there is quite a bit more that goes into sound design then you may realize.

Layers of sounds are critical in creating interesting, dramatic and/or realistic audio productions. After all, we do not live in a world where only one sound is occurring at a time. Taking environment and locations where different sounds originate (left, right, above and below you, in front and behind you) into consideration are critical when creating a realistic environment. For drama, a sound such as an explosion (for example) often involves a lot more than simply pulling an explosion sound effect out of the sound effects library.

Explosion sound effects are far more exciting when multiple layers of sounds are mixed together. An audio explosion might include one or more impact sounds, the reflected concussion from the impact, the sound of the low end boom and trailing rumble and perhaps even a subtle musical drone may all be layered together to create a dramatic … BOOM!.

Listen to this simple explosion sound effect downloaded straight from the AudioBlocks.com library:

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https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-simpleexplosion-demo.mp3

Listen to this explosion which includes 8 separate elements (including the above audio file) each of which can also found on the AudioBlocks.com library:

5474
https://sound4vo.com/wp-content/uploads/2023/05/dan-friedman-dramaticexplosiondemo.mp3

Now, that is a sound that will get your heart pumping!

Nearly all music requires layers of sounds and instrumentation to create an emotional response in the listener. Sound design is no different.  While this was just a simple demonstration, hopefully it provided some insight into another side of our business that you may not have thought about.  If you’re a voice talent interested in sound design and audio production, try layering different sounds and hear what you can create. Most importantly … have FUN!!

Filed Under: Audio Production Tagged With: 4VO, Dan Friedman, Recording, Sound Advice Voiceover From an Audio Engineer's Perspective, sound4vo, VO, voiceover, voiceover book

Welcome to Voiceover… Audio Editor

April 23, 2014 by Dan Friedman

logo 4voOver the last couple of decades, technology has made many things a whole lot easier… unless you are a voice actor.

WAIT!… Did I read the correctly? Seriously, what could be easier than being a voice actor? Look at all that we can do thanks to technology. We communicate around the world and with the world, sometimes instantly. We have the ability to work from home. We can record digitally and send audio to clients without ever going to the mailbox. Technology has made it MUCH easier.

Don’t get me wrong, working as a voiceover talent is rarely grueling. But the responsibilities that we have today go far beyond the days of pulling up to the studio in a limousine, talking into a microphone for a few minutes and walking out with a wad of cash (at least that is how many of the long-timers portray the “good ol’ days”). While that image may be somewhat hyperbolic, it is closer to the truth of what this business was like twenty or thirty years ago than how it is today.

Now, in our digital world, one of the skills that a voice actor must have is the ability to edit audio. This is a task that was once reserved for men wearing lab coats. The fundamental tasks involved in editing audio are not much different than those used in editing a word document… cut, copy and paste. However, editing audio involves significantly more time. It also requires developing the most important skill of them all, listening.

There are several reasons why basic editing skills are critical to helping you along your voiceover journey.

First, auditions. Clearly, it would be a bad idea to send auditions with mistakes. Those need to be edited out.

Second, general clean-up. Nobody wants to sort through long audio files with several minutes worth of useless material. It is best to send audio that is somewhat clean and free of coughing, sneezing, small talk, and opinions about the script you are reading, or anything else that will do nothing more than take up space and will never be used in production.

Third, it will help to develop your listening skills. It is critical that you not only use your eyes to edit portions of a waveform that you are able to see, but that you also use your ears to ensure that your edited audio sounds cohesive and that it flows naturally. The end result shouldn’t sound as though the audio was edited. Listening is the only reliable way to identify issues involving spacing, tempo and matching.

Lastly, and this may be most important reason, learning to edit your audio will provide you with a solid understanding of how laborious the task can be. It will reinforce the idea that scripts and/or copy should be read as cleanly as possible. The performance and the messages (written and unwritten) should come from you the voice talent, not as a result of extensive editing.

Editing audio is the least creative aspect of our jobs as voice talent, audio engineers and audio producers. It can be tedious work. Editing too quickly can lead to mistakes. Editing too slowly is no way to provide good service to your clients. It requires an unwavering attention to detail, accuracy, precision, and patience. This is especially true when it comes to long form narrations, medical narrations and audio books.

As a voice talent, you should also spend some time learning to become an audio editor. While you may never become an editing ninja, having a general understanding and appreciation for the task is essential. If editing is a task you are uncomfortable doing or for which you simply do not have the time, hire someone who can do your editing for you.

Overall, technology really has made everything a whole lot easier… yes, even for voice actors. 😉 Be thankful that audio editing no longer has to be done with tape, grease pencils and razor blades.

Filed Under: Audio Production Tagged With: 4VO, audio editing, audio engineers, sound4vo, voiceover

Voiceover Training | Racks and Stacks or Priorities Out of Whack?

December 5, 2012 by Dan Friedman

People new to voiceover are always asking me about effects stacks. For those of you who don’t know what effects stacks (or effects processors) do, or for those who don’t know what I’m even talking about, you are in luck. This article will help explain a couple of the most commonly used effects processors and will also help you steer clear of some things you probably should avoid… for now.

Compression and Equalization… What they do.

Audio effects processors including compressors and EQ (or equalizers) are very important elements in audio production. Compression is used to control dynamics, or the loud and soft parts of a recording. A compressor controls dynamics by lowering the output level of louder parts and raising the level of softer parts. This produces overall output levels that are more evenly balanced throughout the compressed portion of audio.

An equalizer is used to adjust the tones, or frequencies, within a sound. EQ can be used in several ways to enhance or alter certain tones by increasing or decreasing the level of specific frequencies to create an overall sound that is more pleasant. EQ can also be used to create an effected sound, such as simulating the sound of a telephone.

This is all very cool! However, if you are just getting started in voiceover, (and most of the time, even if you’ve been doing this for awhile) these effects are not really something you need to be overly concerned with… at least, not in the beginning.

What should you do?

Should you attempt to learn a little something about them as you are learning your craft? Yes.

Should you be running all of your voice recordings through rack or outboard processors as you are recording? Definitely not.

Should you be inserting DAW effects, effects stacks or presets on every voiceover recording you produce? No.

As you are working on developing your voiceover career, your number one focus should always be on your delivery.

The Magic is in Your Delivery.

When used properly or creatively, processing can make a good recording sound great. But a weak performance, will always sound like a weak performance no matter how much or how little processing is used. It is very easy for people to get caught up in the magic and mystery of the tools, rather than focusing on where the magic truly lies… in the delivery. Simply stated, compression and EQ will not turn a weak delivery into a magical one.

Speaking of deliveries, different scripts require different interpretations, enthusiasm, loudness and energy levels. How loud or soft certain elements are in your delivery are not the same for every script. Therefore, you cannot simply go to the same presets for every script you read and “set it and forget it”. One size, does not fit all.

Creativity or Correction? What Would Be More Fun For You?

Also, as a new voice talent, it is rare that you will be called upon to do a full production. Most often you will be sending your audio elsewhere, where it will be edited, manipulated and mixed alongside music, sound effects or other voices. The mix engineer cannot undo this type of processing. If you were to add processing incorrectly or inappropriately, you may have created a very frustrating situation that could make a mix engineer very unhappy. A new unprocessed recording could be the only solution to the problem and there are no guarantees that the client will come back to you to get it.

Generally, compression and equalization are used in two ways; creatively or correctively. If you’ve chosen your equipment well, have a finely tuned acoustic environment and are always working on your technique, these processing tools can be used creatively as opposed to correctively. Rather than using these processors in an attempt to fix difficult acoustic or technical problems, the tools can be used to place your voice properly in a mix or to enable you to sound like you… only better! As you can imagine, creative, is far more enjoyable for the mix engineer.

As you pursue your career as a voice talent, it will be helpful to learn and understand all elements involved in audio production. However, have patience and focus on what is important for you at this moment in time. Above all, remember that no matter what level you are at in your career, the most important effect to the voiceover talent… is the effect your delivery has on the listener.

You’ll find more on compression and equalization in Sound Advice – Voiceover From an Audio Engineer’s Perspective.

Filed Under: Audio Production Tagged With: Compression, Dan Friedman, EQ, Equalization, sound, sound advice, sound4vo, studio, voiceover, voiceover talent

Teaching at Edge Studios New York City

November 23, 2012 by Dan Friedman

Recording with Audacity. Made easy!

Learn the technical stuff. . .
so you can focus on Performance!

. . . With Engineer and Home Studio Expert Dan Friedman.

This exclusive 2-hour class is limited to
10 students for the ultimate interactive experience!

$97

Edge Studio NYC location
115 West 45th St, Floor 8, NYC

Sunday, December 2, 9:30am – 11:30am ET

Audacity is one of the most popular and free downloadable recording platforms for Voice Over. But it does not come with instructions!!

Dan Friedman will demystify this simple software so your home engineering will be smooth sailing.

Walk away knowing:
The best way to route your mic
How to set levels that match your voice
Tips to speed up your recording and editing
How to import music tracks and best mix them
How to save and convert files to MP3 and other formats
So if you’re using or planning on using Audacity, this is the time-saving, engineer-pleasing, sound enhancing, recording-better-class you need!

To register, call Edge Studio 888-321-EDGE (3343).

Filed Under: Audio Production, Sound4VO News

Recording Magazine’s Acoustics Series – Headphones vs. Monitors – Part 4

August 10, 2012 by Dan Friedman

Recording Magazine sends out a newsletter to its subscribers every few weeks. The newsletter is (coincidentally) titled “Sound Advice“. This is the 4th installment in the series on headphones and monitors. I asked permission to reprint this newsletter (and will ask to reprint the others in the series as well) so that those of you with home studios can also benefit from the information. I want to personally thank Brent Heintz, VP/Associate Publisher for granting permission, allowing me to share this great information with you.

Please visit Recording Magazine‘s website and their Facebook Page.

Voiceover usually deals with a singular signal (your voice) and therefore it is typically mono. However, the importance of space and spatial recognition cannot be overstated. By their very nature, how you hear headphones and monitors greatly effects how you hear yourself and your ability to interpret what you hear.

So… please enjoy this installment from Recording Magazine’s Sound Advice on Acoustics.

 

Welcome back to Sound Advice on Acoustics! For the past few months, we’ve discussed the ins and outs of using headphones for critical listening and monitoring. Now Robert Auld tackles a difficult final question: How do you choose, from all the models on the market, the headphones that will work for you?

***

To start with, we could try measuring headphone performance in a laboratory setting, much as any manufacturer does. This is both easy and difficult. The easy part is placing the headphones on the ears of a measuring dummy (such as the Head And Torso Simulator by Bruel & Kjaer) or onto a specially designed coupler or artificial ear (the B & K type 4153, for example). You then run test signals through the headphones, they are picked up by the microphone(s) in the dummy or coupler, and you have your test data.

The hard part is deciding what the test data mean.

One problem: the dummy ears or coupler are meant to simulate average human ears. Who is average? No one. Does it make a difference? Yes. It’s like trying to determine how a loudspeaker will perform in one room by measuring it in a different one.

Now, speaker designers do that all the time; they measure loudspeakers in anechoic chambers, where no one in their right mind listens to music. It is a useful exercise but it does not tell the whole story.

Measuring a headphone with a coupler has similar limitations. Just as the anechoic chamber will not tell you much about room effects, the coupler will not tell you much about the variable effects of real human ears interacting with headphones.

Another problem: there is not complete agreement as to what equalization curve constitutes “flat” response when a headphone is measured on a coupler or dummy. One choice is free-field (sound arriving with no reflections), another is diffuse-field (sound arriving with many random reflections).

A strong argument for diffuse-field equalization is that it better matches real-world listening conditions. Several “diffuse-field equalized” headphones have been introduced over the past decade, with models available from AKG, beyerdynamic, and Sennheiser.

They do not all sound alike. Apparently there is no consistent standard for implementing diffuse-field equalization in headphone designs. While my own attempts to locate such a standard have produced no results, that does not mean it does not exist. If anyone out there does know about, say, an ISO standard for diffuse-field equalization of headphones, feel free to email Magazine about it: [email protected]. They’ll make sure your letter gets to me.

I do not have a testing laboratory, but I still need to evaluate headphones. So I use my ears. I listen to test signals and to music. First, the test signals. I listen to two types of signals: warble tones and pink noise.

The warble tones are sine waves that continually vary in frequency over a range of about 1/3rd octave. This prevents resonances from building up at any one frequency in the test environment (usually listening rooms, but it works for ears covered by headphones too). I use the warble tones to get some idea of the bass extension of the phones under test. At some point it becomes necessary to dramatically boost the signal to hear anything at all, and this is usually a good indication of the useful limit of bass response.

Pink noise is good for assessing overall tonal balance and showing up colorations—midrange humps, upper bass dips, or whatever. These show up as tonal changes in the pink noise.

The real test, though, is music. It is important to pick music recordings that have the right characteristics. Most commercial recordings, especially those of pop music, are disqualified from this test because we do not know what was done to them during recording and post-production.

We can listen to two different monitors with a given recording and say, for example, that one sounds brighter than the other. But which one is the more accurate monitor? What does an AKG C12 tube microphone, nine inches on axis from a particular singer, put through a compressor, a parametric eq, and a Studer analog multitrack tape machine, really sound like? You tell me.

There are a couple of ways around this situation. One is to use recordings that you make yourself with simple techniques, no processing, and microphones considered to be accurate. I do this myself using the Crown SASS stereo microphone. I do not think the SASS is a perfect microphone, but its deviations from accuracy occur mostly at the frequency extremes. It also helps that it is a quasi-binaural array. So if I listen to a recording made with the SASS through particular headphones and it sounds more like I’m actually there, I figure I’m on the right track.

A second solution is to seek out commercial recordings made with simple techniques, relatively accurate microphones, and no processing. These do exist. Next month I’ll give you a short list of some of my favorites, but until then, one hint: almost any of Jack Renner’s recordings for Telarc would qualify.

Listen to such a recording on, say, two different headphones. If with one pair you hear midrange colorations or boomy bass while the other pair sounds open and well balanced, it is likely that the better sounding headphones really are better.

Next time, we’ll wrap up this article with a list of some CDs I personally find useful for testing headphones. See you then.

Filed Under: Audio Production, Studio & Gear

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